How Three Publishing Myths Kill the Author

Written by Judy Cullins

Continued from page 1

Myth: To be a respected author, you must invest thousands of hours of time on your full-length book.

The reality is that people today want concise and useful information. You don't have to write a 200-page book to be a real author. Remember The One-Minute Manager andrepparttar One-Minute Salesperson? Around one hundred pages. People want information fast and convenient. Create short information products you can sell online, even if you don't have your own Web site.

If you choose to print your book with Print Quantity Needed (PQN), your perfect bound books will look as good as any book onrepparttar 129593 bookstore shelves.

Myth: Authors must spend a lot of money to publish themselves. The printing costs for 1500 copies of a 160-page book might cost $3000, about $2 a unit. Small runs cost even more per unit. That's a lot of cash for anyone to put out all at once, and it's not worth it to many of us to use our home equity or life savings to finance our book. The answer is a small run with Print on Demand (POD) where you can print only 500 for around $2.40 for 160 pages. Withoutrepparttar 129594 high inventory, you can maintain a comfortable cash flow.

You save even more money if you don't print your book. Book publishing is going Internet. You can write small books in less time, market them easily and inexpensively onrepparttar 129595 Web and reap profits sooner. Try an e-book. It can be downloaded, it takes no printing costs because your buyer prints or downloads it. You don't even have to haverepparttar 129596 whole book finished to sell it. Just include your table of contents atrepparttar 129597 end of each chapter and present it as an e-serial book.

Judy Cullins: author, publisher, book coach _Ten Non-techie Ways to Market Your Book Online_ _Write Your eBook or Other Short Book-Fast!_ Subscribe to FREE ezine "The Book Coach Says..."

Rome Wasn't Built in a Day

Written by Mary Anne Hahn

Continued from page 1

That's not such a bad thing, though. Homecooked meals still taste better than six-minute frozen entrees. You see much more ofrepparttar world when you walk, or throughrepparttar 129590 windows of an automobile, than you do from a height of 20,000 feet. Similarly,repparttar 129591 satisfaction you will derive from a career cultivated on patience and perseverance will run much deeper and last much longer than if you could just add water and become an overnight success.

No, Rome wasn't built in a day, thank goodness--look at how long it has survived. Keep that in mind as you work to establish your own writing foundation, one building block at a time.

Here's to your writing success!

Mary Anne Hahn is editor and publisher of WriteSuccess, the free biweekly ezine of ideas, information and inspiration for writers. To subscribe, .

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