How The Right Domain Name Can Improve Your Sales

Written by Kate Fox

Continued from page 1

Choosing a domain name like this also hasrepparttar added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?')

#2 A good domain name helpsrepparttar 151061 search engines rank you for your chosen keyword.

Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords.

They think that search engines userepparttar 151062 domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was than if their domain name was

Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not atrepparttar 151063 expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone.

#3 A good domain name establishes you as an authority on your specific niche.

I was advising someone justrepparttar 151064 other day who wanted to start their first affiliate marketing website. They were about to makerepparttar 151065 same mistake almost all newbies make: choosing a domain name that was way too general.

Here'srepparttar 151066 thing: Unless you haverepparttar 151067 resources of Amazon, Yahoo or, you just can't compete withrepparttar 151068 overly general sites. Successful marketers will tell you thatrepparttar 151069 most profitable websites are found inrepparttar 151070 niches. A good domain will reflect your niche and, as such, establish you asrepparttar 151071 authority in that area.

Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named or a website called Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think isrepparttar 151072 authority on Toshiba laptop parts?

Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can chooserepparttar 151073 right domain name and skyrocket your website sales.

Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website

For more free tips and articles on how to improve your web conversion rate and make more sales, visit:

Seecrets On Internet: An Ant Watching Giants Fight Part 2 (Google vs. Yahoo vs. Microsoft)

Written by Stan Seecrets

Continued from page 1

MSN isrepparttar fastest when indexing new documents. However, after a week, Google inevitably will catch up and index more documents than MSN. Doesrepparttar 150941 MSN search engine runs on Iraqi oil?

Search engines are works-in-progress. Compare this torepparttar 150942 history of Windows – 1.0, 2.0, 3.0, 3.10, 3.11. WfWg, 95, 95OSR2, 98, 98SE, ME, XP and XP-SP2.

Content originality is of prime importance. Fine-tuning with optimized keywords can be done gradually. When search engines become more "human", your site does not need major surgery.

Google’s open-source / software patents dichotomy (contradiction) somehow doesn’t rhyme with their mantra of do-no-evil. This author would very much like to be proven wrong on this matter.

Do not fret over rankings. Intel has a PR10, yet when you search for "cpu" or "microprocessor", guess who never appear inrepparttar 150943 top 10. Doubtless any surfer can find Intel’s site even if Intel is given a PR of -2**256 (the decimal value for this number first appeared onrepparttar 150944 Internet in "A Gentle Introduction to Cryptography").

Consider getting more links as a priority through fair and legal means.

Nothing is more boring than a single item site. Consider adding variety like starting a community project, providing resources for your hobbies or pet issues. Getting visitors with similar interests to visit your site may pay dividends – some may become your customers.

Considerrepparttar 150945 possibility of exchanging links with your competitors – fair competition without rivalry.

Forrepparttar 150946 record, this author does not own a single share in any of these three companies. The personal observations are written without fear or favor, based on results obtained by usingrepparttar 150947 Open Source Marketing Plan.

Stan Seecrets’ Postulate: "How does any ant bring down a giant – by releasing its toxins into a certain part ofrepparttar 150948 giant’s anatomy whererepparttar 150949 sun has hardly shone on." (This is an example of an exploit as defined inrepparttar 150950 field of cryptography – vulnerability.)

The author, Stan Seecrets, is a veteran software developer with 25+ years experience. © Copyright 2005, Stan Seecrets. All rights reserved. For more of his articles and website promotion, visit or

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