Choosing a domain name like this also has added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?')

#2 A good domain name helps search engines rank you for your chosen keyword.

Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords.

They think that search engines use domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was http://www.affiliateprograms.com than if their domain name was http://www.makemoneyonline.com.

Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not at expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone.

#3 A good domain name establishes you as an authority on your specific niche.

I was advising someone just other day who wanted to start their first affiliate marketing website. They were about to make same mistake almost all newbies make: choosing a domain name that was way too general.

Here's thing: Unless you have resources of Amazon, Yahoo or shop.com, you just can't compete with overly general sites. Successful marketers will tell you that most profitable websites are found in niches. A good domain will reflect your niche and, as such, establish you as authority in that area.

Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named www.laptops.com or a website called www.Toshiba-laptop-parts.com? Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think is authority on Toshiba laptop parts?

Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can choose right domain name and skyrocket your website sales.

Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website

For more free tips and articles on how to improve your web conversion rate and make more sales, visit:

MSN is fastest when indexing new documents. However, after a week, Google inevitably will catch up and index more documents than MSN. Does MSN search engine runs on Iraqi oil?

Search engines are works-in-progress. Compare this to history of Windows – 1.0, 2.0, 3.0, 3.10, 3.11. WfWg, 95, 95OSR2, 98, 98SE, ME, XP and XP-SP2.

Content originality is of prime importance. Fine-tuning with optimized keywords can be done gradually. When search engines become more "human", your site does not need major surgery.

Google’s open-source / software patents dichotomy (contradiction) somehow doesn’t rhyme with their mantra of do-no-evil. This author would very much like to be proven wrong on this matter.

Do not fret over rankings. Intel has a PR10, yet when you search for "cpu" or "microprocessor", guess who never appear in top 10. Doubtless any surfer can find Intel’s site even if Intel is given a PR of -2**256 (the decimal value for this number first appeared on Internet in "A Gentle Introduction to Cryptography").

Consider getting more links as a priority through fair and legal means.

Nothing is more boring than a single item site. Consider adding variety like starting a community project, providing resources for your hobbies or pet issues. Getting visitors with similar interests to visit your site may pay dividends – some may become your customers.

Consider possibility of exchanging links with your competitors – fair competition without rivalry.

For record, this author does not own a single share in any of these three companies. The personal observations are written without fear or favor, based on results obtained by using Open Source Marketing Plan.

Stan Seecrets’ Postulate: "How does any ant bring down a giant – by releasing its toxins into a certain part of giant’s anatomy where sun has hardly shone on." (This is an example of an exploit as defined in field of cryptography – vulnerability.)