While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on quality of traffic they provide to Google advertisers.

While switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that visitors click on appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.

Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com

"Open your eyes day you arrive and believe everything you see. Our world is in constant flow and a stiff current of excitement and discovery pull you along."

"Greater Phoenix is everything from shopping in world-class boutiques to dining that’s equally up to task. It’s lodging that may ease your body, but never relents on imagination. And without a doubt, there’s so many entertainment options, your agenda will swell with energy of a true cosmopolitan city- tempered by years of individuality and originality."

So while a stiff current of excitement pulls you along, your agenda will swell with energy. Yeah baby!

Destination Phoenix? I don’t think so.

I’d rather curl up on my sofa with a good catalog and wrap myself in a 5-lb chocolate triple cream butter pudding guilt-free hunk of chenille. Yum.

Tips to improve copy on your site. 1. Read your copy out loud before you commit to putting it on your site. Yes, every word.

2. If your writing skills aren’t "up to task," hire a professional, or at least get somebody who can edit your text.

3. If it sounds like "BS" to you, it will sound like "BS" to your readers.

4. Less is more, especially on web.