After a robot has indexed your web page it is sent to a database which holds large amount of other web sites. After in database your web page will be part of search engine results. The way it indexes your web page and where it places it on its search engine results depends on a number of factors that are on your site.

Search engines will rank your web page based on information robots receive from indexing. The better you have SEO your site, higher ranking.

Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its metatags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put name Best Buy in its metatags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.

So, in order to create largest return on investment, large companies need to optimize their websites both for their own brand names and for generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away. http://www.seoresource.net