How Search Engines Work

Written by Matt Colyer

Continued from page 1

After a robot has indexed your web page it is sent to a database which holds large amount of other web sites. After inrepparttar database your web page will be part ofrepparttar 127933 search engine results. The way it indexes your web page and where it places it on its search engine results depends on a number of factors that are on your site.

Search engines will rank your web page based onrepparttar 127934 information robots receive from indexing. The better you have SEO your site,repparttar 127935 higherrepparttar 127936 ranking.

Matt Colyer is the owner of the He also is a php, CGI and ASP developer.

Branding Versus Search Engine Optimization

Written by Kevin S. Kantola

Continued from page 1

Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its metatags is engaging in trademark infringement. For instance, a site about cats would be infringing if it putrepparttar name Best Buy in its metatags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.

So, in order to createrepparttar 127932 largest return on investment, large companies need to optimize their websites both for their own brand names and forrepparttar 127933 generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.

Kevin Kantola is the CEO of Search Engine Optimization Resource ( and has written many online and offline articles over the past 20 years.

    <Back to Page 1 © 2005
Terms of Use