Continued from page 1
The production phase can be broken down into three areas and will include:
Step 4a - The design production: The artistic look and feel design production, usability designing,
navigation production, and image and button creation. The homepage of
site and
inner page template both need
new design applied to them. The homepage design may use
same template
rest of
site uses, or it may be unique. If it differs from
rest of
site, then make sure its look and feel is very similar to
look and feel of
inner page template(s). Also, if it differs, consider applying this entire step-by-step guide to
homepage as well, treating it as a separate, but related entity.
Step 4b - The technical production: This entails
html coding, any other coding to contribute to
functionality and
configuration of
server’s environment. The technical aspects could also include any server side coding in a major programming language, database design and development, and site security measures.
Step 4c - The marketing production: This area includes creating
homepage and pre-determined inner pages to be search engine and index friendly. It also includes
copy writing for every page. Any mechanisms for interacting with
visitors will be produced here. For example, forms on your site that asks users to give information are ways for a user to interact with your site. Although
look & feel of
form falls under ‘design’, and
actual mechanisms that make
form work falls under ‘technology’,
purpose of
forms will be very marketing-centric. What you ask, how you store
data, and how you retrieve it and use it later are all marketing issues that should be addressed in this step.
Step 5 – Testing: The produced site now must be loaded onto a staging area that is exactly like
production environment, or made accessible to testers only. During this phase, various people will test all aspects of site, including functionality, spelling and grammar, hyperlinks, and all other elements. This is often called
Quality Assurance phase.
Step 6 – Publishing: This phase is
push of
new site from staging to production. Here
site is made live and is now on
World Wide Web.
Step 7 - E-marketing and maintenance: Unless
site is marketed, it won’t matter how well-designed or technically robust it is, no one will ever visit or use it. Therefore,
final and ongoing phase entails implementing e-marketing techniques, keeping
site’s content fresh, and making continual adjustments based on site specific and customer research.
Whether you decide to tackle building a new website yourself, or you choose to hire someone else to do it,
steps outlined above ought to be followed. If you decide to do it yourself, you’ll need to read up on graphic design and usability, Web technologies and e-marketing.
If you hire an outside company to build a site for you, ask them how they plan to accomplish it. Ask them if they have a set method for building a new site or re-vamping an old one. If they have a good system, it ought to look a lot like
steps above. They ought to be proficient in all aspects of website development and be able to communicate to you everything they are doing and why. Remember,
better your site is initially and
better you manage your new site going forward,
better your business will be.

Jason OConnor is President of Oak Web Works, The synthesis of Web marketing, design, and technology Jason is a Web development expert, e-strategist, and e-marketer who is successfully affecting the future of the Web in a highly positive way
http://www.oakwebworks.com
mailto: jason@oakwebworks.com