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What others say about your brand is much more powerful and credible than what you can say about it yourself.
When it comes to branding your consulting brilliance, favorable publicity in
media or word of mouth is far superior to advertising. So how do you generate
publicity “buzz”? Create a buzz about your brand by being visible: Speaking at seminars, publishing a newsletter on your website, participating as a host or guest on television or radio talk shows, writing a column in a reputable trade journal, and networking.
4. Promote a powerful perception of quality in
client’s mind.
What is quality if not a perception that resides in
mind of
client? You build quality intangibles around trust, reliability, excellent people, and innovative client services. Show clients that you can interpret and process their information to convert it to results oriented solutions. What you say is important, but what you do is even more important for reinforcing their perception of your brand quality.
Keep
lines of communication open. The goal of branding your consulting brilliance is to convince
client that your brand is worth their trust and worth a premium price.
5. Establish your credentials as an industry leader in
field.
Clients like to know they are doing business with an industry leader. Make clients aware of your consulting acumen, presence, and commitment. Know your clients’ businesses inside out – what they do, why they do it, how they do it. Tout your firm’s successful track record of accomplishment in working with companies like theirs.
Build and sustain credibility with clients by strengthening your client relationships, developing a client retention strategy, demonstrating that you value your new clients, and going
extra mile for them.
6. Practice consistency in building your consulting brilliance.
Stay focused on implementing
branding of your consulting brilliance. Keep abreast of marketing trends in your profession and position yourself as a recognized expert. Make
most of your unique marketing proposition. Accelerate and elevate
perceived value of your brand in
marketplace.
In short, to brand your consulting brilliance, know what you have to offer, know how to differentiate it, and know how to market it.

Robert Moment, Author and Business Coach. Author of best selling e-books, “27 Powerful Networking, Branding, and Prospecting Tactics for Your Business” and “The Truth About Winning Federal Contracts”. Robert@federalcontractsforsmallbusinesses.com http://www.federalcontractsforsmallbusinesses.com