How Relevant are Banner Ads in Brand Building?

Written by C.S. Raman


Continued from page 1

Banner ads continue to berepparttar internet’s most widely used form of advertising andrepparttar 124781 use of ‘rich media’ in banners has improved impact and given a fillip torepparttar 124782 usage of banners. For those who use traditional media forms like TV, Radio or Print ads,repparttar 124783 use of Internet banners increases brand visibility and provides response capabilities through click-throughs. To quote from a Forrester Research report “Online advertising can boost brand impact at 60% less cost than piling on more offline ads -- underrepparttar 124784 right conditions. Marketers should use new technologies to plan an online/offline mix to increase brand impact”.

For those who cannot afford mass media or consider their products too niche for traditional media,repparttar 124785 Internet banners can help establish brand name recognition. For such advertisers who depend mainly onrepparttar 124786 Internet to create brand awareness,repparttar 124787 key lies in placing their banners within website environments with focused and relevant content.

When customers view a company’s banner ads, whether they click through or not, it adds torepparttar 124788 overall brand building activity and brand recall at a low cost. There is a tendency to run banner ads as short-term campaigns of 4-8 weeks but it takes longer for a banner campaign to establish a brand. Brand building onrepparttar 124789 Internet has to be a sustained effort just like inrepparttar 124790 case of traditional media but you could adopt a strategy of regularly refreshing and changing your banner ad content. This will ensure that you keeprepparttar 124791 brand top-of-mind as well as renew interest with fresh copy/visuals.

The banner space is evolving in terms of sizes, location on page, interactive capabilities and audio-visual delivery. If you capitalize on these developments early inrepparttar 124792 game before all Internet marketers wake up to it,repparttar 124793 forerunner advantage andrepparttar 124794 element of surprise will be yours and you can establish your brands quickly and effectively.

http://www.emarketinganswers.com C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for emarketinganswers.com, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is. editor@emarketinganswers.com


Submit Site To Announce It To The World!

Written by Steve Nash


Continued from page 1

You can also pay to get your site listed on search engines.

Ask Jeeves, Looksmart, Inktomi (and more) all accept payment for including a particular website page in its database. Take a look at http://www.positiontech.com (Inktomi) for more details.

And if you want to pay per click, then can I politely suggest you read my 'Pay Per Click To Guarantee Targeted Traffic!' article - http://howipromotemywebsite.com/pay-per-click

=> BE LAZY, AND USE THIS AUTO-SUBMIT TOOL

AddMe.com is a great free website promotion resource.

And it includes a useful auto-submission tool. The free tool -repparttar first auto-submit tool I ever used!! - submits your site to 13 major search engines. Whilstrepparttar 124780 paid-for professional tool submits your site each month to 2000 search engines and classifieds - http://www.addme.com/submission.htm

I recommend hand-submission, but it's your choice!

=> THEN MONITOR RESULTS!

After a month or so, check to see if your site exists onrepparttar 124781 particular search engine database.

And only resubmit your site if you can't find it listed.

(Do a search for your website URL; e.g. do a search for www.yourwebsitename.com .)

Or you could userepparttar 124782 following position checking tools, and see how your site ranks forrepparttar 124783 keyword of 'www.yourwebsitename.com'

- http://www.marketleap.com/verify/default.htm - http://www.free-webmaster-tools.com/PositionAnalyzer.htm

Note: there are much more sophisticated ways of checking to see if you need to re-submit your site, but they are out ofrepparttar 124784 scope of this article!

=> EVEN DO IT YOURSELF!

Forrepparttar 124785 programmers out there, you might like to create/ modify your own site submission and position checking tools. CGI Resources isrepparttar 124786 best place to find such resources - http://www.cgi-resources.com

And some site building tools come with automatic site- submission and position-checking tools built in; e.g. Site Build It!

=> READ MORE...

You can find out a great deal more about search engine submission fromrepparttar 124787 following excellent resources. Just do a search for "search engine submission" and off you go! (You can also find out more about paid search engine submissions here too.)

http://www.sitepoint.com http://www.google.com

--

Search engines and directories can still be a great way of getting free traffic to your website. But you only need bother with a few search engines these days (particularly Google). So add your site torepparttar 124788 major search engines /directories and monitor results. And only re-submit if your site does not get listed.

Happy submitting!

PS There is much more to website promotion than just submitting your site to search engines. But then you knew that, anyway, didn't you? ;-)

© Copyright 2002-2004 Steve Nash. All Rights Reserved.

STEVE NASH is the owner of free website promotion guide http://HowIPromoteMyWebsite.com. His popular site covers all the basic aspects of web site promotion. Visit now!

HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more, here! http://site-buildit.com (SBI hosts, built and promotes HowIPromoteMyWebsite.com!)


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