Example A: John has owned his own print shop for several decades, during which time he has enjoyed much success. The newest technologies, though, could increase John's clientele and speed at which he delivers his goods to existing clients. John, though, is thoroughly risk aversive, concerned about expense of expenditures that would follow incorporation of latest technologies, and therefore, John does not incorporate them. As a result, he has lost some existing clients and many times fails to add new ones, effectively hurting his bottom line.

Example B: Miriam owns her own real estate company and does very well with it, employing ten people. Miriam feels need for new challenges however, and decides to buy several investment properties herself. The properties she buys are extremely expensive, and need much upkeep. In order to purchase them, Miriam borrows "against" her existing business, using that as collateral for loans she must acquire. Within mere months, Miriam experiences several major repairs needed on each of newly acquired buildings. She then must borrow yet again to afford these, and finds herself going deeper and deeper into debt. It becomes a struggle finally, to even "hold onto" original business, as she now owes enormously to several creditors.

As you can see, John, is much too risk aversive, while Miriam failed to take into consideration many difficulties that could occur with large-scale expansion of this sort. Neither is correct in their assessment or approach to risk management and each has hurt their own businesses as a result.

The old adage, "Slow but steady, wins race" really applies significantly to business and appropriate risk management within a business. Business owners should plan thoroughly and weigh their risks completely before proceeding with any new venture or expansion. However, businesses also need "planned growth" throughout given periods.

Business owners need to use their judgment wisely at all times, and use it well, when considering appropriate risk management techniques.

I have seen emails and web pages written by people for whom English is obviously not their first language. While I greatly admire these people for learning a second language to a standard where they can write it fluently (not something I can do), I cannot overlook errors. Some made me laugh whilst others were embarrassing. Publication of these errors could, with proper editing, have been avoided without losing fresh content and individuality of writing. Proofreading, copywriting and editing services are not hard to find, they are widely advertised on Internet. A little money spent on these services can make a life or death difference to an email campaign or website.

Although I try to make allowances, be more modern in outlook, take a more relaxed attitude, and so on, I keep coming back to fact that writing is about communication. In order to communicate effectively, writing must be performed correctly and there is nothing wrong in employing a professional to add final polish.

If all else fails, I will rely on old adage that if a job is worth doing, it is worth doing well.