How Money-Back Guarantees Can Make or Break the Sale

Written by Harmony Major

Continued from page 1

(1) The implied warranty of "merchantability" is a merchant's promise thatrepparttar goods sold will do what they are supposed to do, and that there is nothing significantly wrong with them.

The implied warranty of "fitness for a particular purpose" is a promise that you make when your customer relies on your advice that a product can be used for some specific purpose.

(2) Express warranties, onrepparttar 127457 other hand, are promises that you make (voluntarily) about your product, or about your commitment to remedyrepparttar 127458 defects and malfunctions that some customers may experience. In other words, a satisfaction guarantee of sorts.

For more information and examples of these terms, see The Federal Trade Commission's (FTC's) "Understanding Warranties" article at:

The FTC appliesrepparttar 127459 following requirements to businesses who choose to offer a written warranty (but offering one isn't required). There are three rules companies must follow when offering written warranties on consumer products over $10-$15 (the rule being adhered to is dependent uponrepparttar 127460 price ofrepparttar 127461 product.)

The FTC's Rule on Pre-Sale Availability of Written Warranty Terms requires that written warranties on consumer products costing more than $15 be available to consumers BEFORE they buy. The rule has provisions that specify what retailers, including mail order (*this category includes Internet purchases*), catalog, and door-to-door sellers, must do to accomplish this. For details see

There are NO time limitations on implied warranties, (which are automatically required and enforced byrepparttar 127462 government atrepparttar 127463 point of sale). However,repparttar 127464 state statutes of limitations for breach of either an express OR implied warranty are generally four years fromrepparttar 127465 date of purchase.

This means that buyers have four years in which to discover and seek a remedy for problems that were present inrepparttar 127466 product *atrepparttar 127467 time it was sold.* Obviously, this doesn't cover damage due to misuse, natural wear and tear, etc. It simply states thatrepparttar 127468 product must do what it was intended to do forrepparttar 127469 average "life" ofrepparttar 127470 product.

If you choose not to offer a written warranty,repparttar 127471 law in most states allows you to avoid an implied warranty for that product. In order to do that, you need to make it perfectly clear to your customers, (in writing), that you won't be responsible ifrepparttar 127472 product malfunctions or is defective. You must *specifically indicate* that you don't warrant "merchantability" (seerepparttar 127473 definition above), or specify that you're sellingrepparttar 127474 product "with all faults," or "as is."

TIP: If you offer a written warranty for a product, you MUST also offer implied warranties onrepparttar 127475 product.

A few states have special laws on how you need to phrase an "as is" clause, while other states don't allowrepparttar 127476 sale of "as is" consumer products at all. (For specific information on how your state treats "as is" disclosures, consult your attorney.)

TIP: You can't avoid responsibility for personal injury caused by a defect in your product, even if you sell it "as is." If it proves to be defective or dangerous, causing personal injury to someone, you still may be liable for damages. Sellingrepparttar 127477 product "as is" doesn't eliminate THIS liability.


As you can see, there are a lot of things to consider when you're constructing your money-back guarantee -- I'll bet even more than you bargained for. ;-) Just rememberrepparttar 127478 importance of offering an ethical, easy to understand, law-abiding guarantee, and you'll surely be rewarded with increased sales!

Harmony Major is considered one of the Internet's top marketers, and is the owner of the *new* Ready, Set, PROFIT! e-Magazine. Visit now to discover a FREE, fool-proof, 3-step strategy that can help you multiply your website profits EACH MONTH, in just a few minutes a day. Go to:

How To Seal The Deal By Phone

Written by Heather Reimer

Continued from page 1

...chew on a pen, your fingernails, gum or anything else while onrepparttar phone. or slurp coffee.


...make important calls when you're tired or not feeling well.

...EVER put a sales call on hold while you take another call.

...repeat stalling words like 'basically', 'actually' and 'uh'. It screams out that you're not sure where you're going.

...waste their time. Have all your facts close at hand and review them beforerepparttar 127456 call so they are atrepparttar 127457 top of your mind andrepparttar 127458 tip of your tongue.

5. Ask forrepparttar 127459 sale. Inrepparttar 127460 same way we constantly remind web surfers to "click here", we need to inviterepparttar 127461 prospect to take action.

6. Finally, prepare yourself mentally for rejection. You don't want your disappointment to come through in your voice because that same client might resurface another day. And you want him/her to remember your pleasant disposition, right?

How can you free up more of your precious time and improve your traffic and revenues? Hire an experienced content provider to write and regularly refresh your online material. It does make a difference!

Heather Reimer has been a professional writer for 16 years. She now specializes in web content, e-zines, press releases and articles like this one. For fast, effective and memorable e-content,

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