Best of all, you don’t have to resort to cheesy or tacky tactics to do it. You can do it responsibly and professionally. And still grow your business.

You’re going to do it by using very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you’re going to use it a little differently.

You’re going to share your knowledge with media – and through them with public. With people and businesses who will become tomorrow’s clients.

My series of tips on marketing and publicity for financial planners will show you how.

And it has broad implications for our community, given number of young professionals in area, just beginning to think about retirement planning."

Or… “Bob, I saw your story last week on retirement planning by young professionals. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more?”

Trust me, every mutual fund reporter worth his or her weight in stock certificates is going to listen very closely to you.