How I learned to make my writing pay, and you can do it too. Copywriting is easy money

Written by Angela Booth

Continued from page 1

That's how I started copywriting. I rewrote advertising, because I thought I could do better. You can dorepparttar same thing to start your own copywriting business. Become aware of allrepparttar 129422 copy around you. Just for fun, and to get some writing samples, rewrite some of it. If this gives you a real buzz, and you find it easy, you've just found yourself a new profession. Here's a newsflash: most copy is basic and uninspired. Display creativity inrepparttar 129423 copy you write, and clients will line up to hire you.

Develop a prospective clients database

Your prospective clients fall into two groups: businesses which write their own marketing communications material in-house, andrepparttar 129424 advertising industry --- agencies for advertising, public relations, graphic design, and marketing.

Start out by targetingrepparttar 129425 local companies stuffing your letterbox. The competition will be minimal. Chances are you'll berepparttar 129426 first copywriter to approach them. The writing experience and confidence you gain from doing this work will encourage you to move on to bigger businesses.

Here's your business prospecting process in a nutshell: * find a prospect; * enterrepparttar 129427 prospect into your Prospective Clients database; * brainstorm how you can offerrepparttar 129428 prospect a better ROI; * phone and/ or send a letter torepparttar 129429 prospect outlining what you can do for him; * follow up.

You need a way to keep track of your prospects, so create a prospects database. Your Prospective Clients database doesn't have to be fancy. I use a Microsoft Excel spreadsheet. You can keep your database in a word processor, if that's what's easiest for you.

Write your first direct mail letter advertising your services

The easiest and cheapest way to get clients for your new business is to write personalized letters. Inrepparttar 129430 future, when your business is well established, you may want to invest in a commercial list, and send your letters to a few thousand advertising or PR agencies at once. When you're starting out however, sending personalized letters is cost effective, and you won't find yourself with more work than you can handle.

Each letter you send out addresses a specific need you perceiverepparttar 129431 business has. When I send out a letter torepparttar 129432 real estate agents I mentioned earlier, for example, I'll be usingrepparttar 129433 copy from their flyers, and making suggestions as to howrepparttar 129434 copy could be improved. (I'll be doing this extremely diplomatically, of course.) I'll be emphasizing "retain-ability", how to getrepparttar 129435 people receivingrepparttar 129436 flyers to keep them.

Each letter I write will take me around half an hour. Why? After all, I could just do a mail merge, and send out 100 letters in that time. The reason I don't do that is because when you're writing a direct mail letter, you need to think likerepparttar 129437 person who's receiving your letter. Everyone inrepparttar 129438 world has a single mindset: "What's in it for me"? Therefore, you need to show what you can do for their particular business. You have to provide something of value, up front.

A week or so after I've sent outrepparttar 129439 letters, I'll callrepparttar 129440 businesses to follow up. Not every business I target will use my services. However, a number will. They'll either have work for me immediately, or within a few months.

Get started today. Give copywriting a try. Although you don't get a byline for your work, you do getrepparttar 129441 gratitude of your clients, and real money for your writing.

(c) Copyright Angela Booth 2002

***Resource box: if using, please include*** When your words sound good, you sound good. Author and copywriter Angela Booth crafts words for your business --- words to sell, educate or persuade. Get in touch today for a free quote: Free ezine: Creative Small Biz --- subscribe at


Australian author and journalist Angela Booth writes about business, technology, health and creativity for print and online publications. She also writes copy for businesses large and small.


Written by Laura Backes

Continued from page 1

Though many mainstream publishers are interested in books that deal with special issues, some topics have too narrow an audience for a large house to marketrepparttar book successfully. In this case, many authors have elected to self-publish. If you get several personal rejection letters from editors who praiserepparttar 129420 book but sayrepparttar 129421 audience isn't broad enough, you might consider publishing it yourself. But self-publishing should be approached cautiously; color illustrations are essential for picture books, making them very expensive to produce. And you must be prepared to devote at least a year of your life to selling and distributing your book. Most self-published books are sold primarily through direct mail. Can you purchase mailing lists of parents with children who could benefit from your book? Stories on adoption, specific childhood illnesses, or those that might fit in a pediatrician's waiting room or hospital gift shop are examples of books with a very targeted audience. Dan Poynter's The Self-Publishing Manual (Para Publishing) and The Complete Guide to Self-Publishing by Tom and Marilyn Ross (Writer's Digest Books) are two good resources to check out before makingrepparttar 129422 commitment to self-publish.

# # #

For more information about writing children's books, including free articles, market tips, insider secrets and much more, visit Children's Book Insider's home onrepparttar 129423 web at

Copyright 2001, Children's Book Insider, LLC


Laura Backes is the author of "Best Books for Kids Who (Think They) Hate to Read" from Random House. She's also the publisher of Children's Book Insider, the Newsletter for Children's Writers. For more information about writing children's books, including free articles, market tips, insider secrets and much more, visit Children's Book Insider's home on the web at

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