Continued from page 1
The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.
The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on history of guitar playing. After all, primary aim of FREE ebook is to build your reputation in eyes of potential customers.
Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside book and anywhere you make book available for download.
Offer to create customized versions of ebook for those webmasters who want it. For example, you could place an ad for webmaster's site on cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.
Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.
So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!
Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: http://www.bizzydays.com Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm