The customer's order consisted of 1 or 2 small products from nearly every distributor I had. Through online store's software, I had it setup to charge shipping based on customers final price. When all of items were tallied up, customer was charged about $9.00 shipping, which was reasonable for size of order. But when I turned around to order products from my distributors, I needed to pay $5.00 shipping at this one, $3.00 at that one, $4.00 here and there, and $3.50 at a couple others. My shipping costs totalled nearly $20! That amount was way too much to pass on to my customer when they were just ordering a few small items. They would have cancelled their order and moved on to one of my competitors.

After that fiasco, I quickly reconsidered direction of my business.

So if you've got great idea that would involve more distributors, try opening a second online store. There isn't any rule that says you can't run 2, 3, or more online stores! In fact, you might want to do that anyways -- having multiple streams of income is a proven way of making big bucks.

Even if your stores are selling basically same products, you will be able to better corner market at Yahoo! Shopping, or whatever place you are selling.

Having multiple business will also give you opportunity to test advertising with one store and see if sales grow or shrink in relation to others. You could even provide links to your other stores and advertise them as "sister sites." If your customers trust one of your stores, they'll automatically trust your "sister sites."

Do you see why you should have only 1 or 2 distributors per online store? It is very important to keep this in mind for long term success of your business. Not only that, but it gives you a valuable opportunity to create multiple income streams.

Copyright © 2003 by Palyn Peterson palyn@futureinternetmarketing.com

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Sign up for Palyn Peterson's FREE 13 day intensive email course and discover 16 necessary basics and 5 advanced internet marketing techniques. You'll also receive a free $gift$. http://FutureInternetMarketing.com/guide.htm -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

They thought that paying $47 was all effort required, and that they would wake up with a case crammed full of dollar bills sitting by front door.

Within a fortnight, they will be onto next product, next guru who’ll *really* show them how to get rich.

Does that sound glib?

Maybe, but human nature is fairly predictable! It all boils down to a big foundation of my 3 favourite focuses. You know them, c'mon out loud, self improvement, goal achievement, wealth creation!!!

And big foundation to all of these? Responsibility. If you believe you are worth effort, take responsibility and put effort in - no-one else will do it for you!

So if a guru doesn’t make you rich, ask yourself if one of 2 reasons apply to you before you move to next guru!