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3) A Call To Action
“Order Now” is referred to as a call to action. Basically, it instructs reader to take action now.
Ever notice on late night infomercials that every one of them has a phrase flashing on bottom of screen that says “Call Now”! It’s a call to action. Marketers know that you have to tell most customers what to do. Not that they’re stupid, or can’t figure it out, but people need to be told what to do. And it’s a marketing secret that sells millions of dollars in products each year.
4) A Strong Reason To Order Now
Someone that’s reading your sales letter is most excited they’ll ever be about your product at that exact moment. Chances are they’ll never read your sales letter again. So, it’s imperative to reduce their urge to procrastinate and close sale immediately.
Do this by showing that it will cost them if they don’t order now. “When you order today you’ll get over $600 in FREE bonuses! But you must order now, as this offer won’t last”!
Let customer know that you could be offering different bonuses tomorrow, or maybe none at all. Maybe price will increase. Again, they have to order now or they might lose out.
Grady Smith offers “7 FREE Marketing Secrets For Instant Profits”! To get your FREE reports, visit http://www.mountainhighpub.com/info.html and learn how Grady made a huge profit online without investing a dime in ONLY 5 days!