An Internet Marketing Battle Plan consists of 5 tactics for:

1. Getting People to a Website

2. Keeping People at Website

3. Getting People Back to Website Once They've Left

4. Closing Deal

5. Working "Back-End"

Then you just execute your plan. That's all there is to it. OK, I'm simplifying things greatly here. There is more to it than that, of course, but you get general idea. You'll probably develop several Battle Plans and refine them before you find one that really sticks. Any good marketer will tell you that testing is foundation of all this. A combination of testing with this clear methodical approach is your blueprint for success. I don't care if you're selling a product, selling advertising, generating leads - it doesn't matter.

People have offered me obscene amounts of money to teach them my methods. When I tell them that there is nothing I do that is not covered in my course (I just don't do consulting or lectures any more), they say: "come on, you're holding back on me". The truth is, there really isn't anything I do that I didn't reveal in my course.

I wish I could tell you otherwise. Really. I seem to regret publishing course every day. That is, it always comes back to bite me. I now must face an army of competitors using my own tactics against me. Live and learn.

Well, genie is out of bottle, so to speak, so I may as well let you in on it as well. Here's where you can find it in case you don't already have a copy:

http://www.roibot.com/kt.cgi?R22577_art

Some Final Advice

As a final note of encouragement, here's a little story. When I was a young enlisted soldier in Army, I decided that I would like to attend Officer Candidate School (OCS) and earn a commission. There were hundreds of annoying little hoops I had to jump through before I could even submit my application. Most of them consisted of going from one administrative office or another to get some paper work signed or some form approved.

I kept a running count of all times I heard some "desk-jockey" tell me "you can't go to OCS". I stopped counting when I heard my 29th "no". I'll tell you what these "no's" amounted to in a minute.

A similar story can be told about sale of SearchHound. I get really angry when I think about all of negativity and "nay saying" I had to overcome to make this happen. A personal friend even sent me an email that said, "dream on" when I sent him a copy of press release for sale. Even after I showed him all of independent news sources covering story - he still couldn't believe it.

Some people are programmed for failure. Allow following information to program you for success:

I went to OCS and graduated with one of top ten academic averages of my class - that was result of 29 "no's". And, as you know, I sold SearchHound for a tidy profit despite all nay saying and disbelief.

>From time to time during both of these endeavors I was inspired by words of one of my heroes: Sir Captain Richard Francis Burton (the explorer and scholar - not actor). On his quest for source of Nile, he became violently ill and could barely stand - though he continued on. One of his partners asked him "Richard, if you continue, you will surely die. Shall we turn back?" He replied:

"The devil drives!"

These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and or use free tools (small plug: we offer a free and low cost Competitive Intelligence service via our web site) offered by many of search engines or portals.

But, be forewarned, if you don't use some technology to leverage yourself it can take a great deal of time to assess these metrics, but well worth effort. In end you will know what your online market presence is – providing you with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping digital age!