How I Increased My Ezine Readership Overnight!

Written by Marc Howlett

Continued from page 1

Become A Jester :)

Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keeprepparttar freebies coming and your subscribers will keep reading!


Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.


Marc Howlett currently usesrepparttar 108215 Plug in Profit Site to build a residual income. Do you think you have what is takes?


Aged 32 with 2 children, I have over 12 years of sales experience and have been focusing on an online income for 6 months with excellent results.

Make your 2005 Email Marketing Plan Successful – Six useful tips.

Written by Mike Savaliya

Continued from page 1

Proper use of From, To and Subject line fields

Proper use of these fields is one ofrepparttar most important keys to a successful email marketing message. Effective subject line will make your prospective customers to read your message.

•Use your company name or an individual withinrepparttar 108214 company. •Personalize each message withrepparttar 108215 recipient’s first name or last name. •Use an effective and message related non-deceptive subject line. Creative, interesting and torepparttar 108216 point straight subject line tends to give good results.

Don’t use “newsletter” word in your subject line if possible. Don’t userepparttar 108217 same subject line every time. Ad words like free, cheap, free money does not work.

Balanced use of Text and Graphics

balanced use of text and graphics are also important for getting your message read and responded to. Not everybody have fast internet connection to download your graphics loaded message.

•Keep your message as clean as possible. Use soft colors with appropriate use of white spaces. •Write a brief and torepparttar 108218 point message rather than making them readrepparttar 108219 whole story. Make them to visit your website to readrepparttar 108220 full story. •Too much graphics results in low open rates as nobody wants to wait till they download it. •Always write your physical address atrepparttar 108221 bottom of your message to be CAN-SPAM compliant. Readrepparttar 108222 CAN-SPAM act on our website

In many cases, search engine optimization and link popularity can be more effective to drive more traffic to your website but with low “visitor to customer” conversion rate. Traffic from your email marketing efforts will have high “visitor to customer” conversion rate. But Again If used wisely. There are many more useful tactics and tips for successful email marketing, but I cannot write them all in one article. MailMailer will be back with some more ideas on Email marketing for you in 2005.

Article by, Mike Savaliya of MailMailer Permission-based Email Marketing – Create HTML newsletters, manage lists, send campaigns in seconds. Track opens, clicks, compare campaigns. Free to try!

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