Become A Jester :)

Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep freebies coming and your subscribers will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.

=================================================================

Marc Howlett currently uses Plug in Profit Site to build a residual income. Do you think you have what is takes? http://www.cash-attack.com

=================================================================

Proper use of From, To and Subject line fields

Proper use of these fields is one of most important keys to a successful email marketing message. Effective subject line will make your prospective customers to read your message.

•Use your company name or an individual within company. •Personalize each message with recipient’s first name or last name. •Use an effective and message related non-deceptive subject line. Creative, interesting and to point straight subject line tends to give good results.

Don’t use “newsletter” word in your subject line if possible. Don’t use same subject line every time. Ad words like free, cheap, free money does not work.

Balanced use of Text and Graphics

balanced use of text and graphics are also important for getting your message read and responded to. Not everybody have fast internet connection to download your graphics loaded message.

•Keep your message as clean as possible. Use soft colors with appropriate use of white spaces. •Write a brief and to point message rather than making them read whole story. Make them to visit your website to read full story. •Too much graphics results in low open rates as nobody wants to wait till they download it. •Always write your physical address at bottom of your message to be CAN-SPAM compliant. Read CAN-SPAM act on our website www.mailmailer.com

In many cases, search engine optimization and link popularity can be more effective to drive more traffic to your website but with low “visitor to customer” conversion rate. Traffic from your email marketing efforts will have high “visitor to customer” conversion rate. But Again If used wisely. There are many more useful tactics and tips for successful email marketing, but I cannot write them all in one article. MailMailer will be back with some more ideas on Email marketing for you in 2005.