To continue, I fired it up and names imported like a champ. About 10 times easier than Microsoft Access, I might add.

To de-dupe list, all I had to do was select "Find unique or distinct records."

In an instant my list was de-duped and ready for mailing!

Holy smokes!

Could it be that a database actually made something easy? What a relief. Next, I needed to export list so I could pull it into an email program.

I needed list in pipe delimited format separated by pipes that look like this: |

In database lingo, that's called a pipe.

Guess what?

It took only an instant in Approach. Again, I found it 100 times easier than Access. But I don't want to blame Access. I had downloaded some other databases from Net whose names I won't mention.

They were no easier to use for this simple task than Access was.

Finally, I talked to a friend of mine who is a techno whiz. He uses Q & A because he had problems using Access also. He makes lots of queries to Access to find customers who bought products one and two, or who bought within last 60 days and so forth.

He got quotes from database experts about making these queries and they told him how complicated it would be.

He does it in a flash with Q & A. I'm told that database isn't even marketed any longer. So I'm headed down to my used bookstore to see if they have an old copy.

And I'm also checking out query procedures in Approach. Interestingly enough, though, when I asked my friend if it was easy to de-dupe records in Q & A, he said he didn't know of a way to do it.

So there you have it.

Now, I only have a few more windmills left to joust. For example, my list of associates isn't clean.

Some of email addresses are in name field! Oh boy, have you ever tried to move data from one field to next?

You'd think you could select cell, and drag data to another cell.

Logical right?

Answer? Guess again bucko! Here's another, know all those ding dongs who type their names in capital letters? So when you suck their names into your database, it's in all caps? Then you send them email, their name is naturally in caps, and they email you back nasty things blaming you for screaming at them?

Of course, only after complaining to your ISP that you spammed them and capital letters are proof you're a novice who doesn't know yet that spamming is a no-no.

Well get this: In Q & A, you can hit a button and put all records in a column into caps and lower case.

Sure would be cool if you could do that in Approach or Access. You'd think there would be an email program that would also do this for you.

I mean, this being age of email and all...

Hey, for all you database gurus out there, I've put up a little discussion board you can visit and share your wisdom with rest of us database hacks.

And don't spam it with mlm ads or I'm putting YOUR email address in all caps, firing up my old database program, exportin' your name in pipe delimited and zippin' a nasty note off to your ISP about how caps prove you're a novice spammer who doesn't even know caps mean screaming!

:)

The board is at:

http://www.higherresponse.com/members/wwwboard/data.html

That means your potential profits have almost no limit and money you risk to get that payoff is quite small if you already have products and a web site.

You don't have to be Microsoft to use his methods. They work for small, medium and large companies alike.

Not that you'll become next Microsoft or an overnight millionaire. But Jonathan does use his methods with people and companies in those categories.

To my knowledge, Jonathan is only person explaining magic of "per transaction" marketing in a format where you can actually apply it to your business tomorrow morning.

It's something that Jonathan found out by working "hands on" with big corporations. This IS what serious Internet marketing companies are doing because you can scale up from small to giant volume in a flash.

Ezine ads and other methods are great for getting started. But how are you ever going to get VOLUME that hauls in big bucks -- without spending a fortune on advertising?

That's what Jonathan shows you...

One last thing: You may not be able to tell it from sound of his sales letter, but his product is NOTHING like mine.

He covers totally different types of information than yours truly. While per transaction marketing is not new, Jonathan's insights and insider info on how companies are exploding with this method is hot and new.

That's why I felt a duty and an obligation to introduce you to my good friend and one of most astonishing marketers I know who has been publishing his newsletter since before World Wide Web even existed.

With great pleasure, I introduce you to unmatched genius of Jonathan Mizel.

Please go to:

http://www.cyberwave.com/products/AP1328/index.html

AOL users click here

Best wishes,

Marlon Sanders higherresponse.com yourownproducts.com"

How do you send out an email like that? I like two products:

One: http://www.email-solutions.com/higher-response A great product for beginners that comes with an A to Z how to manual.

Two: http://www.mailking.com I use Mail King because it allows me to put a name in subject field of email. But it did take awhile for me to figure out how to use it.

Format your email letter in a text editor such as text pad and place a hard return at or before 65 characters on a line. This prevents your email from wrapping and looking like garbage when it arrives in your customer's email box.

When you do your mailing, expect .5% of list to buy. However, true answer is that you'll know your response rate a week after you email your sales letter. The bulk of your responses will come in within 72 hours.

Follow this simple two-step formula and you can create money out of thin air anytime you need it.