WHAT TO DO WITH THE INFORMATION YOU GATHER That’s easy. Collate feedback and establish trends in requests you receive. You might find, for example, that a batch of readers would like to see more "How-To’s" on your subject. Maybe others crave for readers letters and answers, whilst other readers might want to see more longer (or shorter) articles. You get drift though. Find out what it is they’d like to see.

What next?

Give it to them. And give it to them in spades...

Start thinking about your readers’ feedback as if that’s their way of going out to vote! They’ve indicated a preference, a particular like or dislike about your newsletter. Now, just like any politician, your job is to reflect that right back to them and give them information they crave.

SHAPE YOUR NEWSLETTER AROUND THE FEEDBACK Very few editors take time to really understand what their readership would like to see covered. Fewer still actually do anything constructive with results.

But if you take time to do both of these things, you are guaranteed to experience a couple of *great* results:

(1). Your existing subscribers will become increasingly loyal, as they derive pleasure from fact that your newsletter covers what they really want to know about.

(2). New subscribers will flock to your publication. Why? Well just think of your possible subscriber base as being like a huge lake of fish. They’re all swimming around looking for information (and newsletters) that perfectly cover their interests and presents information in a format that they would like to receive.

Your newsletter is bait. If you shape it perfectly around desires and needs of your existing readership, chances are your publication will also fit your potential subscribers. Follow above advice and you will have adjusted your bait to perfectly attract an ever-growing newsletter subscriber base.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT for Newsletter Editors called "How To Write A Newsletter". Included is a How-To eBook Manual which describes hundreds of excellent ways to enhance your newsletter publication. The TOOLKIT also includes Copyright Free Articles, DTP Templates and much more. A must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

2. Headlines. Especially bold, concise headlines that sum up paragraph to follow.

3. My name. Those of you that already use these nifty software programs that insert my first name every so often must know how well this works. It's kinda like ol' brain says "Hey, they must have written this just for me. I'd better read it!"

4. Bulleted or numbered lists. You are giving me a list of all wonderful benefits of your great product or how to get from "A" to "B" step by step. Please use a bulleted or numbered list. It is easy for me to scan your list and see if it pertains to my interests.

5. Emoticons. Yep, those cute little pictures that tell me you just made a funny :o) or maybe you are pulling my leg a bit ;-). Even ones that tell me you are mad as heck about this :^( . They all draw my eye.

I hope these little hints will help you catch not only my attention but also all my "Average" kinfolk out there.