Once you have written article, you need to send a draft to your client for suggestions and revisions. Adopt suggestions, proofread it and prepare a final draft. Send final draft to your client and post it to article databases, ezines and syndicates online and offline. In course of time, article will be distributed and circulated online and off generating wide publicity for you client.

How long should articles be? For how-to articles 500-750 words is standard but where subject needs exhaustive treatment 1000 to 1500 words is good length. For a higher word count, you should advice your client to consider an ebook, booklet or book. Of course, longer article, higher fees.

SETTING YOUR FEES There is no standard way of pricing your article writing services. You should set your fees based on research work involved, hours you spend on work, and expenses involved in producing and publishing article and a profit.

For a 300 to 500 words article $200 to $300 is fair but as word count leaps into hundreds, figures of $1500 to $5000 are reasonable. To convince your customers to cough such amounts, you will need to tell them benefits of your service and business promotion through articles. You could also offer them various packages laden with bonuses and offers. For example, I offer a package, which includes paid placements to article databases and syndicates, ezines solo ads and press releases writing and posting. All this is done to assure client cheap maximum and wide exposure no matter what. For booklets and ebooks of less than 50 pages, rates of $3000 to $10,000 are not uncommon. For books a ghostwriter may be paid anything from $20,000 to $100,000 depending on expertise, length and research involved.

At those rates obviously, you will not get everybody in, but for prospective clients who are used to paying hundreds of thousands in advertising dollars they would see it s reasonable and beneficial in long term.

To ensure that you do not miss business from those who have small budgets to spend on promotion, you can structure your packages according to ability to pay. Those who pay less would get good exposure with no assurance of leads while those who pay more will get an almost guaranteed response.

BENEFITS Everyone wants to know how he/she will benefit from a product or service. For yourself as a freelancer, you will get booming business and enjoy making money as a freelance ghost writer. You will get more business by collecting and showing testimonials of your satisfied clients and establish a reputation as a prolific writer.

For clients, you will need to explain to them benefits of your service. Here are some benefits you can tell them:

Free publicity to millions of prospects online and offline. The published articles may be used by client to mail to existing and prospective customers as a free service, building credibility and a positive image of business in process. Leads will be generated for future follow -up. Enquiries will be made about business and some sales will be made. The publication of article online which contains relevant keywords with clients website URL will increase its link popularity and improve its search engine ranking. This may bring in more targeted visitors to website. The client will be given progress reports for at least six months on places where articles has been published .You can inform him/her to also search for it on search engines using his/her by-line or article title.

The article could provide spin-offs for other article ideas, which you could slant for various businesses and markets. You could also write new articles every month, post them to article databases and send to prospective clients with a cover letter to market your services.

This ghost writing service could be very lucrative. You could earn tens of thousands of dollars every month from it. You could even get clients worldwide through your website and e-mails to direct response mailing lists.

Only sky limit!

4. Listing Your Series In Order of Length -- From Short to Long. Arranging words of your series from short to long and from simple compound/ complex make process easier to understand. And if you can list them in alphabetical order it expands flow. There has also been research done on how people try to memorize and slow down when they read this type of series.

In first example, parallel construction, listing was an exception. The complex part was in middle because of chronological series of events.

In first paragraph, "verbs, objects, modifiers and multiple subjects" is listed in short to long and create an easier reading flow. If you read sentence this way: "The connectors are performing same work as modifiers, multiple subjects, verbs, and objects" your mind stops and goes. Many times this causes reader to be confused or even for them to exit.

Web writing differs from paper-printed writing because of way it is read. People scan what they read. This is people don't blink and they approach Net with a mind set of information overload. Additionally, this is why there are different structural rules. Using connectors is just one such change you need to make in your writing for World Wide Web.

(c) Copyright 2004, Catherine Franz. All rights reserved.

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