How Effective Are Your Ads?

Written by Pamela Heywood


Continued from page 1

I analysedrepparttar ads in a recent issue, which was pretty representative ofrepparttar 101135 norm and what you'll see everywhere. From 20 classified ads, 10 -- that's a whole 50% -- were for "well- known" programs using their familiar URLs, many of which were duplicated back-to-back like sardines in a can inrepparttar 101136 same issue and contained similar if not identical wordings.

Come on, how effective is that?

Many of these programs are questionable to begin with, but even if they are genuine you are NOT going to get sufficient responses from those ads to make it worth your while. You have to do something individual and unique to make any real money, anywhere. That's always been true and still is, even onrepparttar 101137 'net.

Real Hype

Ofrepparttar 101138 rest, one was for a well-known scam or at least something which has been uncovered as a plan that does not work and which uses questionable methods. Check things out before you promote them. You may be acting in good faith, you may have been fooled and I appreciate that it is difficult to admit that, but you will be judged on it so it MATTERS.

Claims of specific returns, unless you are referring to realistic amounts you can prove that you made, are a another matter. The "promises" are almost guaranteed to be hype. Don't touch them with a long pole and don't make this mistake in your ads. Don't copyrepparttar 101139 ads that make these claims, which came withrepparttar 101140 program, unless you are personally making income inrepparttar 101141 required number of digits by using it. We won't believe you otherwise.

The Smart Ads

That left nine of our original 20. What wererepparttar 101142 smart ones? Several were for ezines. Now that's smart. Advertise "outside" to get subscribers, then you haverepparttar 101143 chance to develop trust and rapport with your subscribers. They will be more likely to join your programs or buy your stuff than anyone you "cold-call".

Only ONE ad was for something (non-ezine) that was totally unique, theirs, their own experience and recommendation, using their own domain URL, properly "keyed" for tracking. I bet I know who will have gotrepparttar 101144 most clicks from that issue.

One out of 20 is 5% -- fix that percentage in your mind.

You will probably have read that only 5% of people (onrepparttar 101145 Internet or anywhere) will make real money. Now you can see who it will most likely be and why. Think about it and apply it if you want to be part of that percentage. Do your own unique thing and your ads will be unique.

When they are they will be effective.

Pamela Heywood publishes Ezine Advertising Classifieds Zine An ezine ABOUT ezine advertising that shows you how to get the best results from this highly cost-effective advertising media. Visit: http://www.tucats-design.com/eacz/ Subscribe mailto:eacz-subscribe@auto.pipelinemail.com


Advertising Target Your Audience

Written by Shahnaz Rauf


Continued from page 1

1.Get your site listed inrepparttar search engines for appropriate keywords.

2. Use your keywords onrepparttar 101134 search engines to find sites of similar interest and exchange your links with them.

3.Get involved in keyword bidding. You can get best results at http://www.goto.com and http://www.findwhat.com .

4.Get involved in pay per click search engines. An excellent resource on this is http://www.payperclicksearchengines.com/

5.Get listed in directories related to your particular interest. You can find directories of interest using various search engines.

6.Search for ezines that relate to your target audience and advertise. You may userepparttar 101135 following resources to search for ezines. http://www.ezinesearch.com http://www.liszt.com http://www.ezineseek.com http://www.pennmedia.com/ http://ejournal.coalliance.org/

7.Of course you may participate in various discussion forums of interest .This can be very time consuming. You can search forrepparttar 101136 appropriate forum at:

http://www.forumone.com http://www.liszt.com http://www.dejanews.com

8.Advertise in related classified sections of Yahoo, MSN, AOL and Lycos.

Shahnaz Rauf. Author `Zero Dollar Budget' The Free Articles And Free Site Review At http://www.snzeport.com. For excellent marketing action plans, free advertising , join free newsletter- The Monster Twister. To Subscribe visit: http://www.snzeport.com/tmtarchives.htm


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