For sake of your readers, for sake of clarity and for sake of personal pride...Proofread it! Read it out loud. Read it again and again just to be sure. Do you want potentially millions of people to think you are a bonehead?

Every day surfing web I encounter site after site with so many errors; obvious stuff that a 3rd Grader could pick up on. These people are just too darned busy building pop-ups to proofread their copy. Rush, rush, rush.

And these are people trying to sell me things! Do I want to buy from a Bonehead? Not bloody likely. You may have noticed this is a pet peeve of mine. That being said, a person that does not pay attention to little details of publishing online may not pay attention to all little details of good service. I can't imagine that I am only one that jumps to that conclusion.

It could cost you a lot in sales and/or credibility. Proofread. Take time before you upload. Don't be a Bonehead.

David Parton:

Helping others and myself Improve their income and boost their health and energy levels with Tahitian Noni Juice.

Since buyer has already made subconscious decision that product is something desirable to him, it is not necessary to give him too much more information about product. Instead letter should focus on restating each claim and justifying them as believable. This will reassure buyer that subconscious decision he has made was correct one, and decision will move from subconscious to conscious, resulting in a sale.

In a very significant number of cases, buyers of your product will not have even read entire sales letter. This is due to what I’ve been talking about in this article, and it is reason that your headline is so important to your overall sales pitch. As I’m sure you know, even minor changes in a headline can drastically change your conversion ratio. Therefore it is of utmost important that you have a strong, compelling headline that immediately induces desire to have product in buyer’s mind.