If you do receive permission, keep what you say to just two sentences. Practice saying in a nutshell what it is you do, using benefit-oriented language. If you are describing how your career coaching service works without adding on result person gets from hiring you, then you are violating their trust! Most entrepreneurs I talk with spend too much time describing how their service works and not enough time stating result to client in hiring them. Creating Action This Week: Practice rule of thumb by either asking a question or summarizing what person said. Do this with two different people each day and notice responses you get. Did it leave people curious and refreshed from talking with you? Did they think you were a good listener? What did you have to do to remind yourself to ask more questions?

Now it's your turn!

For example, what one single action do you want your website visitor to take? Or what one single action do you want your choice client to take at end of an initial phone call? And no, answering "hire me" is not an option - we already know you want that. If you are having trouble deciding on just one call to action, then ask yourself, 'If I were my choice client, with problem they have, what action step would I want to take first before hiring me?' You'll have answer in no time and you'll know what action step YOU need to take to make it available to your choice client!

Now it's your turn!