How Compatible Is YOUR Site With Search Engines?

Written by Kalena Jordan

Continued from page 1

Points for each question range from 0 to 3. Results are : Q1 a)1, b)3, c)2, d)0; Q2 a)1, b)2, c)3, d)0; Q3 a)1, b)2, c)3, d)0; Q4 a)3, b)1, c)2, d)0; Q5 a)2, b)3, c)1, d)0; Q6 a)0, b)2, c)1, d)3; Q7 a)3, b)2, c)1, d)0; Q8 a)0, b)1, c)2, d)3; Q9 a)1, b)2, c)3, d)0; Q10 a)1, b)2, c)3, d)0; Q11 a)0, b)2, c)3, d)1; Q12 a)1, b)2, c)3, d)0;

Add uprepparttar total points and scroll below to see how compatible your site is.

Score of 12 or less - Oh dear. There is virtually no chance of finding your site atrepparttar 128367 top ofrepparttar 128368 search results, because you havenít made your site technically compatible with search engines at ALL. To give your relationship with search engines a chance, you need to make some changes, FAST! If you donít know why your site is incompatible, or need step-by-step help to reverserepparttar 128369 damage, request a Search Engine Compatibility Report:

Score of 13-20 - Lack of attention to your search engine relationship has cost you traffic and your rankings are poor or non-existent. You have one or two ofrepparttar 128370 elements in place to make your site search engine compatible, but you really need ALL of them to improve your rankings and increaserepparttar 128371 number of visitors to your site. With 81% of Internet consumers relying on search engines to find web sites, it is vitally important that you keeprepparttar 128372 search engines interested in your site by ensuring it is compatible with their algorithms and indexed by their robots. If you need help to make your site more search engine compatible, request a Search Engine Compatibility Report:

Score of 21-29 - You are aware ofrepparttar 128373 importance of search engines and have tried to make your site at least partly compatible. You have probably achieved a few listings for your site onrepparttar 128374 major engines, but could be doing a lot better with a little extra effort. Spend a few days tweaking your site content to make it as attractive to engines as possible. Conduct a little keyword research to ensure you are targetingrepparttar 128375 right keywords and phrases. Consider hiring a SEO specialist to boost your rankings and get more customers to your site. The engines wonít pay attention to you if more compatible sites come along so do it NOW beforerepparttar 128376 honeymoon is over.

Score of 30-36 - Congratulations! You have taken many or all ofrepparttar 128377 steps required to achieve a high ranking onrepparttar 128378 search engines and are reapingrepparttar 128379 rewards in resulting site traffic. Your efforts to make your site search engine compatible are sure to keep them infatuated with your site for a long time. Keep it up!

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit

Search Engine Predictions For 2002

Written by Kalena Jordan

Continued from page 1

4. Growth ofrepparttar SEO Industry - Nothing too Nostradamus about this one. Withrepparttar 128366 importance of search engines finally sinking in,repparttar 128367 need for quality SEO services is booming inrepparttar 128368 U.S. andrepparttar 128369 U.K. I predict this solid demand will continue in 2002, especially in newly developing markets such as Australia/New Zealand and Europe.

5. Death of Two Majors - In any industry, there are always winners and losers. I think 2002 will signalrepparttar 128370 demise for at least two ofrepparttar 128371 major search engines and directories, especially given relevancy and freshness of results are so important torepparttar 128372 market atrepparttar 128373 moment.

6. One or More Major Partnerships - To survive in an industry as volatile as theirs, search engines often need to partner with others. I see some major rivals combining in 2002, just to stay alive. I also see some more major partnerships between online and offline firms, particularly between search engines, communications and media corporations.

7. Move away from In-House to Outsourced Services - Optimizing for search engines now involves a lot more than just traditional site optimization. It involves PPC or PFP campaign management, site copywriting, keyword research, marketing and industry consultation. As search engine optimization becomes even more complex and time consuming in 2002, more businesses will realize SEO is a full-time job and not something their marketing or IT staff can do 'onrepparttar 128374 side'.

To get results, they will have to either hire a SEO specialist in-house OR (more cost-effectively) outsource their requirements from a professional SEO that hasrepparttar 128375 economies-of-scale in place to getrepparttar 128376 job done quickly and effectively.

8. SEO industry Shake-Up - Withrepparttar 128377 growth of PFP & PPC, search engine specialists will have to keep their skills sharpened constantly in 2002 and keep up with industry developments to ensure they remain competitive. With consumer watchdogs keeping a close eye (see here:, developing industry standards and ethics, as well asrepparttar 128378 crackdown on spammers sure to continue,repparttar 128379 SEO industry is sure to experience a major shake-up next year, with onlyrepparttar 128380 most successful and ethical SEOís left still standing.

9. New Technologies - Finally, just like in previous years (think 67 character domains, Ezula, Zeus, MS Smart Tags), Iím sure there will be some significant technological developments in 2002 that will impactrepparttar 128381 search engine industry and make us all head forrepparttar 128382 forums and chat rooms in a panic. But thatísrepparttar 128383 beauty of this industry - they donít call it cutting edge for nothing!

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit

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