Heavy graphics - Slows load time.

Low quality graphics - editors will be very critical of this.

Sound - Slows load time and can be annoying to visitors and editors.

Dynamic features - Spiders can not crawly dynamic features such as a drop down menu.

Java Script - Spiders can't read JS and it gets in their way. Spiders can become confused by JS and it can make your important text appear to be less relevant. If you must use JS, move it to an external .js file.

Java Script Links - Spiders can not crawl links in Java Script.

Image Maps - Spiders can not crawl links within image maps.

Spelling errors - Directory editors will be very critical of this.

Broken links - Spiders and editors will be very critical of this. Check this regularly.

Pop-ups - The will slow load time, confuse spiders and annoy editors and visitors.

HTML errors - Bad HTML will confuse spiders and cause browser compatibility issues.

Never:

Submit an unfinished site.

Submit a site that includes words such as "Under Construction".

Include text on your home page that says something like "report broken links here". Include a phrase such as this on your contact page. Never on your home page.

Include illegal content within your site.

Use hidden text/links, tiny text/links, same color text/links as background - this is considered spam and you can be banned from major engines and/or directories if you do this.

Use clear or transparent images.

Now What?

Now that you have designed your web site with search engine spider criteria in mind, you have taken first steps to prepare your site for higher rankings but don't stop here! This is just beginning. Next, you will want to thoroughly research search terms that you are going to target -- afterall, you don't want to choose keyword phrases that no one is ever going to search for! Then, you will need to work on a link building campaign so that you can gain some publicity to your site and begin generating some traffic while making your site more and more popular each day. Move on to developing you content so that it revolves around your search terms and target market and then onto your meta tags, titles and descriptions. Finally, you may be ready for your final submission date and begin to see your efforts pay off! ====================================================== Dawn Rowlett is a search engine marketing consultant and positioning specialist with Web Submission Services. Over last few years, she has been researching search engines with her partner Michael Hargrove, who has over eight years of SEO experience, working with clients and developing a Search Engine Marketing Membership to help web masters and designers understand how to properly prepare a web site for top search engine rankings. Dawn can be contacted at webservices@seo101.com

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