Can't get past outline?

If you're absolutely certain you can't write there are at least three options well worth considering. The first option is to enroll in a writing class through your local university, adult education program or on-line. A couple of on-line options include Write101 Writing Tutorials at http://www.write101.com/writewell.htm or Writers' Village University at http://writersvillage.com/. Many local universities, community colleges and adult education programs also offer on-line courses.

Your second option is to hire a ghostwriter. Most ghostwriters will take your topic, conduct research and write an article for your review. Upon your approval of article ghostwriter will add your by-line and release article to you for distribution. Offering research resources or providing an outline for ghostwriter to follow may reduce ghostwriter's fees. You can post your article project and take bids from ghostwriters on-line at http://www.elance.com, http://www.creativemoonlighter.com or you can seek a ghostwriter using any search engine. You'll find various options that will fit your budget. Freelance ghostwriters can negotiate regarding their fees since they work for themselves and often offer reduced rates to returning clients.

A third option also requires hiring a ghostwriter to write your article and add your by-line but going further to enlist that person to distribute article for you. This is a convenient and time-effective way to have entire writing and distribution project completed by same individual. You can review two companies that offer packaged services at http:/ hephantomwriters.com/purchase/index.shtml and http://www.marketingwords.com/ezinearticle.html.

Even if you honestly can't write you can certainly still educate your target audience, earn loyalty and establish yourself as an expert by using free reprint articles. You can invest a bit more in your advertising and promotional efforts by taking a writing course or hiring a ghostwriter. Whichever of two you may choose, you are making an investment that will be well-returned many times over in beneficial results to both you and your readers. Be willing to go extra mile in establishing your web site as definitive choice of your targeted audience. You'll be pleased with rewards of your efforts.

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The author grants reprint permission to all venues so long as article is not used in spam and copyright and by-line are included intact.

When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made contribution.

You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product.

One final point, be patient. The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscribers or 25 sales. Anything less than that and your test results will not really be accurate enough. In fact more results better, you should consider 25 to be absolute minimum and aim to get 30 to 40 if you can.