How CEO's Can Use Axiology To Improve The Bottom Line Part I

Written by John Beaton and Mitch Axelrod


Continued from page 1

The profile also provides laser accuracy into how well a candidate "seesrepparttar big picture" and howrepparttar 104139 pieces ofrepparttar 104140 picture fit together to make a whole.

Added insights include measuring ability to use practical thinking andrepparttar 104141 ability to project a goal intorepparttar 104142 future and develop a plan to attain it.

Inrepparttar 104143 second section ofrepparttar 104144 report, Developing a Strategy, Richard gains insights onrepparttar 104145 candidate's ability to plan and managerepparttar 104146 project. This isrepparttar 104147 only tool that provides you with specifics of how each candidate can plan for consequences of actions and decisions, and how he reacts to crises. As a CEO, it's more important than ever for you to know which candidate best knows how to quickly identifyrepparttar 104148 source of a problem andrepparttar 104149 factors relating torepparttar 104150 problem.

You can know which candidate hasrepparttar 104151 best combination of skills to managerepparttar 104152 project and move your company forward if you know who hasrepparttar 104153 ability to come up with alternative solutions for problems and who can controlrepparttar 104154 flow of events.

But it doesn't stop there. You can take an even closer look at your selection of candidates. Inrepparttar 104155 third section ofrepparttar 104156 report you take out your magnifying glass and seerepparttar 104157 management abilities ofrepparttar 104158 candidates.

Utilizing this section ofrepparttar 104159 report, Richard can benchmark each candidate's ability to identify problems and critical issues. You know how well they can determine what needs to be done and whether or not they know how to do it inrepparttar 104160 most effective manner.

Another component ofrepparttar 104161 report tells you if they can determine and understand what is needed to carry out your objectives, whether they are clear about potential problems andrepparttar 104162 abilities of their people to resolve those situations.

The last part of this section provides Richard with a clear picture of which candidates are best equipped to create an efficient process or manage a system that others can follow.

These are a few ofrepparttar 104163 many insights Axiology andrepparttar 104164 Value Profile can provide Richard and other CEO's who want to fulfillrepparttar 104165 vision they have forrepparttar 104166 future of their company.

There's more to come; this isrepparttar 104167 first part of a three part article series. Inrepparttar 104168 second article Richard, our CEO, will discover how he can assessrepparttar 104169 candidates' organizational abilities, inner drive to succeed, and how much of a self-starter each candidate is.

(c) 2004, Team Results Inc. and Axelrod & Associates, All rights in all media reserved. Reprint rights granted so long asrepparttar 104170 article andrepparttar 104171 by-lines are reprinted intact.

The key to increasing the bottom line is by understanding your employee's strengths and weaknesses through the use of Axiology.


Classified Ads - What Works & What Doesn’t

Written by Diana Barnum


Continued from page 1

B. A Book / workbook set sentrepparttar same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included inrepparttar 104138 package.

C. A special “Freebie” item of their choice from our bookstore was mailed or emailed with mention ofrepparttar 104139 ad.

III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales, include specific pricing inrepparttar 104140 ad; for example, say, “rates from $39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com , email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, “Mention Ad for…”

IV. CLASSIFIED TIPS

Remember:

· Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale andrepparttar 104141 jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up withrepparttar 104142 latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.

· Prepackage info into autoresponders like: http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. Thenrepparttar 104143 info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done inrepparttar 104144 field, samples, references, additional resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.



By Diana Barnum, CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies at: http://movingaheadcommunications.com/freebies.html




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