For example, autoresponders can help you set up a 'frequently asked questions' email by creating an email address such as 'faq@mysite.com'. Here you can invite viewers to ask questions about your products. You can then automate a response email that contains answers to most common questions you're likely to receive about your products, services or ordering process. You can save yourself countless hours of responding to questions and at same time, increase chances of a sale immediately. Autoresponders can also help you gather email addresses for your weekly news or sales letter. Simply set up another email address such as 'newsletter@mysite.com' that will capture email addresses through a form on your website. Now you have email addresses that you can sell to each and every week.

You can set up endless email addresses for whatever information you want your viewers to receive and their responses will all be automated.

2. Automate your customer service

Autoresponders can also help with order fulfillment. This is where you can find yourself spending lots of your time because, after all, orders are bread and butter of your business It's also a very critical part of your business so automating it can help reduce amount of error and confusion, particularly if your business is growing at a rapid pace.

Depending on your products, order fulfillment systems are an excellent idea but autoresponders can also help out particularly if you sell electronic products such as e-books, software or online services.

- Confirming Orders When a purchase is made online, buyers need confirmation. They want to know that their order was successful and that payment was received. Autoresponders can reply automatically to all orders and can include all pertinent order information that you wish to send.

- Provide shipping information If you are shipping your products to your customers autoresponders can notify buyers that their products have shipped, how they were shipped and when they might expect it.

- Follow-up This is your opportunity to provide that bit of extra good will. A follow-up message is a great promotion gesture. It's a way for you to provide a little extra customer care by following up on how your customers enjoyed their products and, most importantly, thanking them for shopping. It's also an excellent way for you to announce new products or information so they'll think of you again next time they're shopping.

Once you've implemented autoresponders into your online business, you'll never look back. Emails can be written once and sent automatically. It's easiest and most efficient way to help grow your business, allowing you to spend your time more efficiently and make more sales.

When Google did their recent Page Rank update I was very surprised to notice that some of my pages had jumped from PR 0 to PR 3, or even 4. My freeware pages. This large jump didn’t seem to have affected most of rest of my website, so I was at a loss to explain sudden jump, or at least I was until I remembered my RoboSoft submission. Intrigued I took a closer look at some of websites I had submitted to. Several were ranked at PR 6, and some even as high as PR 8 or 9! Without realising it, I had managed to obtain around 100 one-way inbound links for each of my pages, with at least 50% coming from a PR 4 or higher site.

Despite Page Rank seemingly being less and less important in Google’s algorithm this jump was still extremely useful to my small site. Along with steady stream of visitors both to specific page for software and my homepage, my rankings also got a nice little boost. The moral of story? ‘Offline’ content can have a big impact on your ‘online’ rankings. So if you’re a coder, or are interested in programming in least, for sake of just a few hours coding and a few more submitting to various freeware directories you could get a real boost to your site.