Many times prospects will visit your site and not buy or do what you want them to do.They may be short on time, or be pre-occupied at time etc. Just don't let them leave your site without at least trying to get their email address!

By having a "Join Our Mail List" form on your site, you can at least try to capture their email address and follow up with them.

Once a prospect joins your mail list you can then use what's called an Autoresponder which will have pre-set messages that you already created sent to them automatically.

Use at minimum 7 to 10 messages in your autoresponder to follow up with your prospects.

Another simple technique that I use that builds my mail list is to offer something for free in exchange for their name and email address.

It is a great technique for building your mail list in a hurry! It could be anything for free from an ebook, a "how to" course etc.

The point is to build your mail list. Then earn trust and gain credibility from prospects on your list by letting your personality show through and by offering good information. In turn your prospects will be more receptive to buying or doing whatever it is you are offering.

These are some simple strategies you could be employing with any program that you are associated with.

And over time, you will notice your program working for you, instead of you working for your program!

TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to actual words you use.

A SERIES OF 3 WORDS OR PHRASES

Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind.

My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example:

"Save time. Save money. Get immediate results." "Fast! Easy! Very Low Cost!" "Enjoy it at home, in office or in your car" "Guaranteed on time every time or it's free" "Power, Performance and Speed"

Use information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV