The reason for that is for you to listen out for stumblings or bottlenecks over any words, sentences or clusters of thoughts.

The principle being; If kid stumbles, so will your prospects!

It seems that no matter how sophisticated or educated we think our clients and prospects are, they've attention span of a gnat. Confuse them, make them work too hard, and... they're off!

The key to it all is to fix all those areas where hiccups in writing piece occurred, by either smoothing them out with alternatives or eliminate them all together.

Doing this regularly with all your marketing and advertising pieces will ensure that you send out clutter free, easy to read messages that your customers and clients will love.

And... your child would've been amply rewarded for helping your business, and, getting a feel for EFFORT - PROFIT world.

So, that's your task for day.

Collar a kid, get them to read your stuff out... and pay them well. They could turn out to become your most valuable employee!

P.S. When you choose kid to help you, MAKE SURE THEY CAN READ!

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches page that contains details of your product.

Next is stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On contrary it is sequence of events that your potential customer's mind goes through. Each stage has to be preceded by previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making flow in advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use science for your benefit and see results.

Wish you success.