5. Lastly put some photos around your house. Both new and old black and white photos. This will reinforce to your potential buyers sense that a good strong family once lived there.

Wishing you all best and happy home selling. For further information and house selling tips please visit us online at http://www.mortgagemoola.com or http://www.bestnewjerseymortgages.com.

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We can easily test messages and service offerings with this technique.

Sales Letters Within past year we have successfully used paper direct marketing to position and sell one of your customer’s web-based service to local governments – city, school district, special district, county, state. Using a one page letter with compelling content and overt calls to action to meet face-to-face, we have successfully met with 30 county Supervisors or Executives in state of California.

As background, there are 58 counties in California and in campaign I’m citing we only targeted 40 largest. Our paper direct mail campaign was designed to generate face-to-face meetings. The results of this campaign were meetings with 30 County Supervisors or executives (Chief Administrative Officer or County Counsel - most senior non-elected officials in county government). From letter to meeting was one phone call. Our campaign had a success rate of 75%! Paper direct marketing works.

The average annual value of each customer we targeted in this campaign was $200K. Our cost of paper direct marketing campaign was a one page letter, envelope, and $.37 stamp sent to approximately 350 people. We printed letters and envelopes in our office and had two people assigned to follow-up. The first customer we earned from this campaign paid for this effort many times over.

We have a campaign underway at this time targeting 100 largest school districts in US. We’re experiencing similar results.

And, in case you’re wondering….Yes, we’ve used same technique in approaching F1000 senior executives and have enjoyed similar success.

Paper Direct Mail is Alive and Thriving In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs – neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant…it still works.