5. I will perform Website Optimization to deal with issues important for turning lookers into bookers (conversion rates) and improve my hotel ranking on search engines. I will make my website more user-friendly (tiered navigation, booking technology, customer support, eCRM features, etc) and prepare it for search engines (relevant and credible copy, embedded target keywords throughout site, destination-focused website optimization, domain name strategy, meta tags, description tags, etc).

6. I will carry out a comprehensive Destination Web Strategy to leverage popularity of my destination for my hotel's benefit. I will identify patterns of consumer purchasing habits for my particular destination and perform destination research to identify relevant target keywords and develop copy with destination-relevant keywords and perform a destination-focused search engine strategy.

7. I will perform a robust Search Engine Strategy because I no longer want to be part of "Invisible Web". I realize that by improving my website positioning on search engines I can boost direct consumer bookings. I also know that 85% of Internet users rely on search engines to locate information on Web and in this environment I must rely even more on search engine referrals. I will perform a robust search engine strategy and register my website with 1500 search engines globally and subscribe for monthly re-submission services and make sure search engines find my website as a top 30 hotel listed in my market.

8. I will employ a robust Pay-Per-Click (PPC) Marketing Strategy because I understand that PPC marketing is an ideal direct to consumer channel and an effective “distressed inventory disposal tool”. I know that PPC has become one of top advertising vehicles used by US marketers and a smart way to position my hotel website as "Sponsored Links" or enhanced listings on top of search engine results. I know right PPC strategy will generate returns I need without burning through my entire annual marketing budget.

9. I will employ a highly targeted, full service Email Marketing Strategy, including customer email capture, monthly eNewsletter and virtual “on-demand” hotel brochure to my permission email list. I understand that email marketing is a crucial component of my direct distribution channel and can create direct revenue opportunities with past, present, and future customers. I will market to existing customers and reach new customers through a coordinated and ongoing email marketing strategy, targeting leisure travelers, meeting planners, and travel agents.

10. I will partner with an experienced eBusiness hospitality consultancy to help me navigate Internet and utilize direct-to-consumer channels to its fullest potential at minimal cost, with quick turnaround, and by utilizing tools that mistakenly are believed to be available only to major online players.

Don't worry about whether or not you have enough boating experience to do job. You will learn most of skills you need on job, and "The Yachtie Bible: How to Get Paid While Traveling in Style", (available at http://www.booklocker.com/books/842.html), will show you how to get training and experience you need to secure your first job. After that, if you enjoy work, and you get along well with your employers and crewmates, you can work your way up pay scale rapidly.

Before you say, "I couldn't do that, I get seasick," you need to know that everybody gets seasick. "The Yachtie Bible" looks at various remedies you can use until you get your "sea legs." The important thing is to start working, which means:

· Getting to a place where there are yachts, · Getting to know other people working on yachts, · Convincing those other people that you are willing to work, and to learn, · Satisfying minimum sea safety requirements by taking an STCW- 95 Basic Safety course. (We'll cover what, where and how of this shortly.)

The yachting community is very friendly and you will be amazed to discover how small world really is once you begin to travel.

Yachting is a brilliant way to jump-start your life. Give it a try!