Continued from page 1
By 2002 EuroDisney had now become Disney Resort Paris - http://www.disneylandparis.com. With addition of more attractions and re-branding of entire theme park complex, to better appeal to European tastes, Walt Disney Company finally announced their first annual profit for park. Disney had at last found right balance between implementing such a strong American brand on foreign soil without diluting local culture. However, time it had taken to find balance ensured that Disney has not achieved domination in European market that many predicted.
At present time UK theme park market seems to be going from strength to strength with continued investment in their facilities. For example, Drayton Park have spent over £2 million in time for new season upgrading their entry and ticketing facilities, while ever inventive Alton Towers are launching their new ride ‘Spinball Whizzer’ which has carriage as focus of ride rather than actual track!
With volume and popularity of parks increasing all time in UK, demand for accommodation in surrounding areas has also expanded. Last year Alton Towers opened its second hotel, Splash Landings, which boasts an exciting all-weather water park, ‘Cariba Creek’. In addition to this companies such as UK short break specialists Superbreak.com – http://www.superbreak.com – have a number of excellent package deals with parks such as Blackpool Pleasure Beach, Aulton Towers and Legoland near Windsor which has over 50 interactive rides, live shows, building workshops.
Overall future seems bright for theme park industry across UK and Europe as a whole. The slow progress of Disney Resort Paris has allowed other parks to get on an even footing and with continued investment in rides and general infrastructure competition should continue to be fierce between major parks – which can only be good news for consumer.
Robin Richmond http://www.bigmouthmedia.com