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For foreseeable future search engines will be using text as means of analysing what web pages are about. Having appropriate text based content is most powerful on-page way that webmasters can attract visitors to a page.
The quickest way to increase text content of a site is to use web articles, either as pages on site, or as content for ezines. This is especially true for small and home-based businesses who wish to enhance their visibility on web.
From search engine point of view, having more keyword-rich on your site is a big plus.
But don't forget you have human readers as well. If you fill your site with irrelevant rubbish then bang goes your credibility, and any chance you have had of making a sale or otherwise engaging your reader. You need well written and informative content.
There are huge numbers of free articles on web, but very few have an Australian voice.
The web is a huge competitive marketplace. You need every edge you can get. Using Australian-written material to market to Australian consumers could just make difference between success and failure.
Darby Higgs is editor of OzArticles which is dedicated to increasing the use of Australian written content on the Internet. It does this by encouraging Australian writers, providing a clearinghouse of articles for republishing on the web, and by encouraging webmasters and ezine editors to use Australian articles. See http://www.ozarticles.com