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Do not return phone calls or emails in a timely manner or at all in some cases. Whether a customer wants to use your service, ask a question, or solve an issue pass them along until they give up or fall through cracks. Train employees to believe that once a customer has been sent somewhere they are in clear and their job is done. Soon enough they will realize that goal is to send customer along and not actually provide a solution. No follow up internally or externally is necessary. Focus on where customer is wrong and keep hammering away at those points. Make sure that each new person client speaks to has a different story and a healthy portion of blame for someone or something else. As an extra bonus send them back to original person they spoke to. By all means DO NOT allow anyone opportunity to fix a small issue before it becomes a big problem. Make your employees as well as customers jump through hoops of fire if they want satisfactory service.
Using any of these seven methods will turbo charge process of “Going Out of Business” for your organization. The use of more than one increases your chances exponentially. This is an opportune time to evaluate how many of these your organization uses everyday. Remember more of these you use faster you get results. Lowered market share, lost revenue, poor sales performance, and unhealthy profits are easily realized with this model.
Kennedy C. Rahaman, President of
Bluefin Management Consulting, assists sales organizations
in accelerating and increasing revenues and profitability by
leveraging resources available within organization. To learn more about us browse our website at bluefinventures.com . For information on consulting, training, or speaking call 781 341 3998 or email us info@bluefinventures.com.
President of Bluefin Management Consulting. Kennedy works with businesses that have a need to accelerate and increase revenues and profits