Don’t say, “I cannot invest any money on my business. I want to first earn from it and then I will think of investing”. With this mental outlook, it is very difficult, I repeat, it is very difficult to get a good income from your business.

Mindset #5: Think Globally With enormous effect of Internet on businesses, your limit is infinite. You have millions and billions of people around world that you can reach out to. With this huge prospect base, you can only blame yourself if you are not successful.

Don’t think you can get away just by promoting your products or business among your friends and family. Don’t limit yourself to a small circle. When you do so, you may be successful to some extent, but not to extent your business can actually take you.

Mindset #6: Keep Learning and improving your knowledge World is changing and so should your business in this world. You have to keep up with new trends and tools in order to keep your business going, against vast competition it has. You have to continue to learn and implement new ways in building your business. Keep your eyes and ears open.

Don’t assume that you know everything that is required to build your business. If you do that, you are applying brakes to your own wheels. Don’t think you cannot or will not go wrong. It is acceptable to make mistakes, but only for first time. If you repeat it next time, it means that you haven’t learned your lessons.

So, to be a successful home business entrepreneur, be interested in your business, invest time, money and efforts into your business, always imagine and conduct yourself as an entrepreneur, have a broad mental outlook, acquire more knowledge and skills and execute them in your business.

If you do not have these right mindsets, now is time to make a change in your attitude. If that is done, you have to wait for nothing. Just go ahead and success will soon be yours!

9.Be consistent. In your branding, your tag lines, and service you deliver. Your customers expect same thing every time they work with you. Your website and voicemail are great ways to build your brand consistency. Use same colors, logos and tone in everything you do.

10.Treat your current customers like they pay for your mortgage, car and insurance. They do. Make sure they understand how much you appreciate them by consistently delivering outstanding service and taking time to listen to their calls and concerns. In essence, treat them better than you want to be treated yourself.

11.Track what you do. Create a spreadsheet that allows you to note what activity you have done to market your business and to tabulate results. Then make sure you cultivate areas that are working for you.

12.Ask your clients to write testimonials for you. Your current clients are your biggest fans, so ask them if they would write you a letter describing benefit you provide them. Once you have testimonial use it on your one-page fact sheet, in your marketing materials and on your website. Make sure to get your clients’ permission to use their name and contact information in case potential clients want to ask them specific questions.

13.Answer all requests in 24 hours or less. When a potential client calls to find out about your service, chances are better than good that they need service soon. The chances that they are going to sit by phone waiting for your return call are slim – so make sure you are first business to call them back. Respond even sooner to e-mail requests.

14.Call people back and respond to e-mail even if you don’t provide type of service they request. Good manners translate as good business. By providing leads to companies that can help them – these ‘non-clients’ can become your fans and will recommend you to others.

For samples of FAQs, Spreadsheets, testimonial requests and benefit statements, email peggie@petcareuniversity.com and request more info on Marketing Guide for Pet-Sitters.