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3.Set up E-commerce E-commerce involves setting up shopping cart software and a means of accepting credit card payments. There are three possible ways to set up e-commerce:
a. Set up shopping cart software and a secure order form on your Web site. Then process
orders using your regular off-line bank processing service. This is good for people whose Web site is an extension of their off-line business. But setting this up from scratch for a Web only business may be too costly.
b. There are many companies on
Web that will set you up with a merchant account. This service may or may not include a shopping cart. In either case, before
user enters their credit card information, they are transferred to
secure server of
merchant account. Setup costs for a merchant account can run into hundreds of dollars. In addition, there are transaction fees and monthly fees.
c. Many small businesses use online payment services. Most online payment services can provide you with a shopping cart, but in many cases, all you need is to place some html code provided by
online payment service on your Web site.
When your customer clicks on a "Buy" button on your Web site, they are transferred to
web site of
online payment service where they enter their credit card information. You receive an email notification when a transaction is completed.
Online payment services don't charge for setup or monthly fees, but
transaction fees are similar to a merchant account. Fees run about $0.35 and 2.5% per transaction. After a delay to prevent charge backs losses, you can login to
online payment services Web site and transfer
payment into your bank account.
The oldest and largest online payment service is PayPal which processes over 600,000 transactions per day.
4.Promote Your Web site
Unless someone makes a lucky guess as to
URL (Uniform Resource Locater) or address of your Web site, you will receive no visitors. Simply placing your Web site on
Internet does not result in traffic. You need to promote your Web site. There are many ways to promote your Web site, some free and some pay, some very effective, some a total waste of time. Below are
main methods of generating traffic.
a. Advertising. You can purchase advertising on Web sites that do have traffic. You can also purchase advertising in newsletters or e-zines. Don't assume that
Web site with
most traffic or
newsletter with
most subscribers is
best value. The secret to successful advertising is testing. Test different advertisements in different locations.
b. Pay per click. Almost all search engines will let you purchase search words. When a search engine user enters a search for a word that you purchased, a link to your Web site will be returned at
top of
results. Sometimes you "bid" on a search term. In that case, when a user of
search engine enters a word that you placed a bid for, a link to your Web site will be returned in
results below all Web sits that bid more money.
c. Traffic Exchange. A traffic exchange is a Web site where you login and click to visit other people's Web sites. For each Web site that you visit, you receive a credit. You can exchange your credits for visits to your Web site. If you don't feel like making
effort to visit other people's Web sites, you can purchase visits to your Web site. The quality of traffic from traffic exchanges varies between very poor to totally useless.
d. Search engines. You can submit your
address of your Web site to most search engines for free. After you submit your Web site information,
search engine will scan or "spider" your Web site with a program called a "robot". The robot will provide information that allows
search engine to list your Web site in their database, and rank it for relevancy. When a user of
search engine enters a search for a word related to
content on your Web site, a link to your Web site will be returned in
results at a position depending upon
relevancy of your webpage.
e. Link popularity. Different search engines use different methods to rank
relevancy of a webpage. One method uses
number of links on
Web that point to
webpage. To take advantage of this, you need to get links to your Web site posted in as many places on
Web as possible. One method to accomplish this is to write articles related to
topic of your Web site and make them available for people to post on their Web site for free.
f. Web presence. To get traffic to your Web site, people have to know you are out there and what you have to offer. Getting involved and contributing useful information in online forums and message boards is one way to establish your presence on
Web. People reading your messages may put information about you on their Web site. Another advantage of this method is that it keeps you in touch with what's going on in
areas related to
topic of your Web site.
Selling your product with your own Web site boils down to
four steps explained in this article. This article is in no way comprehensive. Complete details about each one of these steps would to fill entire books. This article gives you a general overview and enough information to get you started.
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To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp