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It sounds like common sense, but day after day, in fact, probably hour after hour, people from all walks of life are literally buying into something that they know absolutely nothing about because someone they've never met says they're going to do well.
There are a number of excellent publications around that will prepare you for an online business. It's true, some are nothing but rubbish, but it's also true that any decent title has a money back guarantee through a reliable facilitator like Clickbank or like. Please don' be afraid to use them (of course, make sure that guarantee is there). Also don't be afraid to ask questions of anyone that you think may be able to help.
As I said, it's true that I don't advertise myself as an advisor or expert, but if someone who sees my websites or reads my writings wants a little more information, I have no problem giving it, provided it is specific and not just usual, "How do I make heaps of money" or "What do you suggest is best business".
This brings me to email that I spoke of earlier. This person had decided on Affiliate marketing as a home business. A good choice as far as I'm concerned, provided you know what you're doing. However, it was clear that they had read either little or nothing because their email indicated that they had paid to join an affiliate program. Why would anyone pay to sell someone elseís product? A perfect example of someone who had no idea, believing too much without finding out for themselves.
The information is there, and rewards can be lucrative, but you NEED right information and you need to know how to use it. True, information isn't always free, but generally, decent manuals and guides are very reasonably priced and, as I said, ALL decent ones have money back guarantees. It's well worth your while to get information you need before you jump in headfirst.
Stephen Brennan runs the 'Home Based Business and Affiliate Center' - http://www.online-plus.biz, and is the author of 'The Affiliate Guide Book' - The Definitive guide to becoming a successful Internet Affiliate (at little or no cost) - available at http://www.ebooks.online-plus.biz