Same with leads. If you are working with poor quality leads, your job is a lot harder because you have to do a ton of sorting.

And if you’re getting questions like, “Which one are you?”, then you do not have a high quality lead source. Either find one or learn how to create your own.

2. Give them a reason to call you back. Have you ever been to a web site and seen an offer for a free report and something else to entice you to opt-in to owner’s list? They’ve found that simply saying “sign up for my newsletter” isn’t enough.

Remember, people are always asking “What’s in it for me?”

Offer them something of value IF they call you back before a certain time. And, it's important that you stand firm on your offer. For instance, if you send someone to a 30-minute live call at 8PM, you get their agreement to call you as soon as they get off call. If they call you next day, deal is off. If you are sending them to your web site, have them commit to when they will review it and set a cut-off time for them to call you back.

Make it clear that you'll provide them with this resource whether they are interested in your offer or not… as long as they call you back at agreed upon time. Because your time is worth something, wouldn't you rather have someone call me back and tell me “no”, then to spend rest of your life trying to chase them down?

You can offer a Special Report, an ebook, or a piece of software. There are many valuable products or services you can provide which cost you nothing. Just make sure it has a high perceived value to them. For instance, I use a tool that is similar to one selling for $14.95 a month on Internet. My prospects can use it for personal or business use, so they don't have to have a business to utilize it. And, it doesn't cost me a penny.

And, best of all, it causes 80% of prospects to call me back!

Start putting this two-part formula to test and I'm confident you'll see your call back rate soar.

C2005 Debbi Bressler – ProfitCoaches.com

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.

-Sneaky Salesmanship: Within newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.

=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE

Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at end of some of course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.

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