Many times, business editors of newspapers are looking for new businesses to feature so it is more than likely you can get a free story about your business that is considerably larger than an ad, read by more people and is absolutely free. The same thing goes for news media.When it comes to buying large ads in yellow pages, it generally does not pay off to begin with. You will want to concentrate your efforts in other areas first, and if you can afford to buy yellow page space later that is up to you.

When it comes to Web pages, evaluate your business to see if it is truly applicable to you. If so, it is worthwhile to put effort into creating a web page and fortunately there are hundreds of free web hosting companies out there that will host your site at no charge.

The most important thing when it comes to home business marketing on a tight budget is to identify your market, and then market to them via inexpensive or free methods they will respond to. If you know your market, you will know how to get their attention. Be creative and realize that good effective marketing does not have to be expensive; it just needs to be creative.

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Once you have financing and have purchased your mattress cleaning business franchise or license, use tools company has given you. Advertise, focusing on ability to clean allergens out of fabric furniture and mattresses. Everyone has furniture and beds and everyone wants those things clean. This works to your advantage to get clients. Don’t forget to send a sales letter to local hospitals and hotels announcing opening of your incredible mattress cleaning business.

Run an ad in your local paper. You can even run ads in surrounding areas, depending on how far you are willing to travel. If your area has coupon mailers, consider putting a coupon for mattress cleaning business in it. It will get your business name out there. It will be one of best ways to advertise.

Once you have a few clients, they will start telling friends and family and your client base will grow. Your clients are your best advertisements. You may also want to put fliers in mattress and furniture stores. Always ask first, but they may refer people to your mattress cleaning business.

Subscribe to newsletters and periodicals to keep up on industry trends. This way you will stay ahead of any competition. Also, check out books and web sites. Always know what is going on in your industry.

If you already have a cleaning service, you may want to consider adding this to services you already provide. Or you may start with this service and gradually grow into other cleaning services. Your options are endless and industry is wide open. Your biggest chance of failure is if you don’t try.

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