Hollander Consultants Plunges into Blogging

Written by Matthew Bratschi

Continued from page 1

“This is a very exciting time. This year isrepparttar beginning of a fresh period of expansion in Hollander Consultants’ history. The upcoming series of websites will be a great enhancement to our educational and marketing efforts,” said Fred King, CEO of Hollander Consultants.

Hollander Consultants was recently named one ofrepparttar 140580 top 50 companies to work for in Oregon by Oregon Business magazine,repparttar 140581 leading publication for Oregon businesses.

Hollander Consultants is one ofrepparttar 140582 leading national consulting firms in United States and Canada forrepparttar 140583 combined dentistry, optometry and veterinary professions and usesrepparttar 140584 administrative systems developed by business management pioneer, L. Ron Hubbard.


Director of Public Affairs

Blogging Explained in Simple Terms

Written by Elizabeth Kirwin

Continued from page 1

Public Relations and Marketing Blogging

Ifrepparttar Public Relations and Marketing firms gain a stronghold on blogging activities, perhapsrepparttar 140579 ‘authentic’ individual voice that beganrepparttar 140580 blogging craze will be lost inrepparttar 140581 rubble. This isrepparttar 140582 worry of many devoted bloggers. Or, maybe this trend could strengthenrepparttar 140583 position of political or gossip oriented bloggers. Perhapsrepparttar 140584 ‘devoted bloggers’ who were working inrepparttar 140585 restaurant and retail industry, will now find they’re being offeredrepparttar 140586 opportunity to blog for money instead of slave away over a hot grill, or at a cash register.

This is whererepparttar 140587 whole blogging debate takes over.

Ethical versus Unethical Blogging

Who actually hasrepparttar 140588 ‘right’ to blog? What does an authentic blogger look and feel and sound like? How do you identify a slick, Public Relations blogger? Should blogging remain inrepparttar 140589 realm ofrepparttar 140590 individual voice? Or will it be usurped by multinational corporations and governments for their own devious purposes? These are all valid questions, and I’m afraid I do not possess an answer to any of these ethical questions about blogging. I feel thatrepparttar 140591 individual person, company, or entity must answer these questions on their own. But there is one thing I am absolutely certain about. Everyone has a right to blog, just as every one has a right to write and publish their work inrepparttar 140592 public sphere, which includesrepparttar 140593 internet.

For some ideas on how to increase web site traffic by blogging, visit http://www.sidhecommunications.com and readrepparttar 140594 companion piece to this article: Start Blogging to Increase Internet Traffic: We Blog.

Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.

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