Just from scanning local paper, I'll name a few:

Gourmet Sandwich Shop: The True Meaning Of The Holiday Season? Let's Start with What It's Not!

Chinese Food: Stay warm and cozy this Christmas Eve! Have it delivered

Bus: Don't Get Caught In The Airport In The Christmas Rush, Sit Back and Relax!

Blood Plasma: Everyone Could Use A Little Cash For The Holidays!

Used Furniture: Running a Little Short On Cash This Year?

Massage Therapist: Holidays Got You Tense?

The point is; you don't have to be in greeting cards or toys to have holiday sales. The product doesn't matter as much as salesmanship behind it.

P.T. Barnum was quoted as saying, "there's a sucker born every minute". In this case I would rather like to think that; "There's an angle for every corner, a corner for every market and a market for every holiday!

3 Speak with enthusiasm - lead and people will follow, if you speak with energy and enthusiasm everyone else will assume that they should be at least interested in what you have to say. If you are not enthusiastic about your work, at least speak with energy by sitting up and speaking with emphasis on key words. Watch politicians on T.V. to see how they stress their point.

4 Anticipate objections and be ready with your response. What are questions you really do not want to be asked? Work out best responses and rehearse how you will take charge of situation.Then when meeting takes place you will already know what to say and can instead focus on listening to everyone else.

5 Exude certainty. Nobody wants to hear that you are not sure whether you can do something. Be certain about what you can do, and be direct when you need more information or more resources to get something done. Whenever you hear someone agonising over whether something can be done, notice negative effect it has on those listening, and remind yourself that you will not allow same to happen to you.