Holiday Action Saves a Sour Shopping Season

Written by Beka Ruse


Continued from page 1

Names are onlyrepparttar beginning ofrepparttar 106750 personalization features available, though. In addition to full, first, and last names, some autoresponders let you add e-mail addresses, dates, or an ad category. The best even correctrepparttar 106751 capitalization in your leads' names, giving your messages a much more professional look.

---------------------------------- Track Your Leads ----------------------------------

Get even better results from your snowballing list of leads by experimenting with follow up content and timing. Your experimentation will be much more successful if you have access to proper statistics.

Only use a follow up autoresponder that offers detailed lead statistics. Look for live, graphical stats that show your incoming leads broken down by day / week / month, all of your active leads, and leads who have requested removal from your list.

---------------------------------- Broadcast Tailor-Made Offers ----------------------------------

To get more bang for your holiday buck, look for an autoresponder that also lets you broadcast extra e-mails to all of your leads. Some even allow you to send tailor-made offers only to leads who meet certain criteria.

For instance, send everyone who's been on your list for a month a special discount. Or, notify all leads interested in a certain product when a new shipment comes in.

Follow up messages keep leads warm. Use periodic broadcasts to convert them to sales!

---------------------------------- Prevent a Crummy Christmas ----------------------------------

Businesses of all sizes have seen their sales grow by leaps and bounds because of automated follow up. Implement your follow up strategy now to makerepparttar 106752 best use of holiday leads! Then, enjoyrepparttar 106753 season - your autoresponder is following up for you!

------------------------------------------------------ Beka Ruse isrepparttar 106754 Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p$PUBLISHER_ID/lhs.htm ------------------------------------------------------

References: Sydell, L. (2001, October 23). Holiday Online Retail, National Public Radio's Marketplace Covert, J. (2001, October 23). NY Fashion Designers Launch Bid to Revive Holiday Sales, Wall Street Journal

Beka Ruse is the Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p219/lhs.htm


BENCHMARKING AND IMPROVING MANAGEMENT QUALITY

Written by Harje Franzen


Continued from page 1

3.Everyone is cost conscious and cost efficient (as if they were "owners" of their area ofrepparttar business).

4.Everyone hasrepparttar 106749 right competence for today's mission and task and develops their competence for tomorrow's needs.

5.Everyone possesses all relevant information for attaining their own objectives and contributing to those ofrepparttar 106750 company.

6.Everyone demonstrates excellent cooperation within their organization and with other groups and departments.

7.Everyone demonstrates a high change competence.

8.Everyone strives for excellent quality in all respects.

B. WE HAVE AN EFFECTIVE AND EFFICIENT MANAGEMENT SYSTEM 1.Our company has clear, updated and documented mission statement, vision and strategies.

2.We have consistent goals at all levels and in all parts ofrepparttar 106751 company. The goals include: Business results, costs, customer satisfaction, employee satisfaction, competence and quality. We track them and supportrepparttar 106752 goals through our reward system.

3.We have rapid and efficient means of distributing and collecting information to and from all employees.

4.Participation, cooperation and a high degree of independence are corner stones of our management system.

5.We have a clear picture of our management quality, based on several sources.

C. WE HAVE EXCELLENT LEADERS AT ALL LEVELS OF THE ORGANIZATION 1.We have definedrepparttar 106753 general requirements of all our managers.

2.We appoint leaders of high quality and development potential, to all levels ofrepparttar 106754 organization.

3.We give new leaders a good introduction and start in their new management role.

4.We give all managers continuous development in leadership.

5.We create good opportunities for our managers to be highly motivated in their task.

6.We phase out leaders who are inadequate in their management jobs.

D. WE HAVE A MANAGEMENT POLICY THAT GUIDES US IN ALL ACTIVITIES CONCERNING LEADERSHIP AND MANAGEMENT 1. The company's basic values are clearly expressed.

2. The policy gives our view of our employees.

3. The policy describes our principles for leading and managingrepparttar 106755 company.

4. The policy describes how we work in order to always have excellent leaders in all positions.

5. The policy demonstrates that we focus on management quality.

6. The policy is well accepted by everybody andrepparttar 106756 practical application is clear.

In evaluating your results it may be useful to know that very sucessful organizations tend to rate themselves atrepparttar 106757 4 level. Most other companies inrepparttar 106758 2,5-3,5 span. The external estimate from a benchmark study usually averages 1 point lower thanrepparttar 106759 internal self-assessment.

How to improve your Management Quality The prerequisites to obtain substantial and lasting improvements of management quality are top management determination, time and perseverance.

1. Benchmarking of management quality is a structured comparison with other leading organizations. This process identifies strengths and weaknesses and allows you to learn fromrepparttar 106760 best practices of others. It is an excellent starting point for decisions about ambition and priorities inrepparttar 106761 continued improvement project(s). This is an ambitious approach, recommended if you believe that you are about to start a long-term development project.

2. A more traditional approach is to start such projects already identified or in plan (e.g. management policy, management review, and management development), but in such a manner that each project becomes a building block, that fits withrepparttar 106762 other blocks. Some kind of architecture is necessary. The model for management quality, used for benchmarking, can be very useful as a master drawing. 3. If you don't wish to use an "architecture", but still desire quality assurance of ongoing or planned projects (inrepparttar 106763 management area),repparttar 106764 relevant sections ofrepparttar 106765 management quality model may be used. A "consultant" (internal or external) who is independent in relation torepparttar 106766 project should carry outrepparttar 106767 quality assurance.

Management Quality - what arerepparttar 106768 first steps? Communication isrepparttar 106769 key word in all stages of a project aimed at improving Management Quality. The key issue atrepparttar 106770 start isrepparttar 106771 involvement of top management. The self-assessment, made by top management is often an excellent way to show what is meant by management quality andrepparttar 106772 potential for improvement. The result ofrepparttar 106773 self-assessment can be maderepparttar 106774 starting point of a management meeting or seminar, withrepparttar 106775 objective to reach an agreement if and how to proceed with benchmarking or other ways to improve management quality. There are other ways to makerepparttar 106776 decision, butrepparttar 106777 management committee (or corresponding group) must supportrepparttar 106778 decision - this isrepparttar 106779 group which, as a next step, has to commit to future plans and actions. The strong conviction ofrepparttar 106780 CEO or head of Human Resource Management may not be sufficient to ensure a successful project. Middle Management The middle manager -repparttar 106781 manager of managers - isrepparttar 106782 main implementer of Management Quality. She/he is responsible for identification of new management potential, development of those candidates, appointment of new managers, introduction and continuous development of managers, and, if necessary,repparttar 106783 phase-out of inadequate managers. The middle manager rarely receives any education or other support to fulfil these responsibilities. It may be your first priority to set up such education for middle managers.

Aboutrepparttar 106784 author: Harje Franzén

Senior consultant, author, teacher, speaker, helping organizations to improve management quality, mainly through benchmarking, design and implementation of programs for management policy, management resources and middle managers´ education.

I have worked with organizations of all sizes, from many different cultures, in most industries, and at all managerial levels

Contact me at info@inutsikt.se or learn more atrepparttar 106785 web-site: http://forward.to/management_quality



Senior consultant, author, teacher, speaker, helping organizations to improve management quality, mainly through benchmarking, design and implementation of programs for management policy, management resources and middle managers´ education.

I have worked with organizations of all sizes, from many different cultures, in most industries, and at all managerial levels

Contact me at info@inutsikt.se or learn more at the web-site: http://forward.to/management_quality




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