Case in Point #1 Ross Perot. Perot utilized his millions to establish a separate political party to steal Liberal Republican votes from George Bush causing him to lose his bid for presidential reelection. Could an ordinary person do that?

Case in Point #2 Oprah Winfrey. Who would have imagined that middle class, female Caucasians would hang on every word of an African American spokesperson like Oprah. Their love for her has afforded her title—“The Richest Woman in Showbiz.”

Despite fact that all Americans have freedom, degree of freedom is not same. All of individuals in these cases illustrated have ultimate freedom to do what they want, when they want to, where they want to. In essence, if you “hold dollar” you have freedom to “rule your world.”

While Depression Era individuals are motivated by fear of poverty in retirement and future, Baby Boomers are not as they have never experienced lack, lost or poverty.

Hence their financial behaviors are opposite from Depression Era individuals. Baby Boomers live lavishly, spending beyond their means on high limit credit cards. They are drawn to speculative investments with potential high returns as they trust risk. Their risk has paid off big.

Unlike Depression Era Individuals who were natural planners and budgeters, Baby Boomers are not. Even though they are goal driven, they disdain budgets and plans.

The Great Depression taught delayed gratification as many people waited 10 to 25 years to accomplish goals as simple a purchasing a house. Depression Era individuals were already motivated to save and plan. All they needed was investment product education. The entire financial industry evolved around product differentiation. Depression Era individuals either bought product A or product B.

Baby Boomers are not motivated to save or invest. Neither are they good candidates for delayed gratification. They had success and wealth instantaneously. They earned more than their parents and grandparents. Wealth always seems to be available, so why plan for it. Baby Boomers live good life without worry that it would be replaced by an economic depression.

Baby Boomers want good life. They will not sacrifice good life for retirement or future. However, they are open to purchasing name brands luxuries at a discount according to Ira Mayer, famed marketing guru.

If Baby Boomers concentrated on Future Spending Plans, they could locate additional dollars to invest. For example, a family can easily spend $50,000 dollars a year on luxury items including travel. With discounts, they could reduce their expenditures to $35,000 a year saving $15,000 on product purchases. Normally, sales tax on $50,000 dollars of products would be in a range from $3,000 to $7,500 depending upon state they are living.

The family with original budget of $50,000 could save up to $22,500 each year. Over 10 years that savings could accumulate to $298,000 or $643,000 assuming. The larger savings generated from discount purchases, larger investment accumulation can grow. This accumulation can be used to live life more lavishly as it brings a certain peace of mind.

All Future Spending Plans should begin with access to luxury products at a discount. The internet has sites such as www.livinginstyleonline.com to perform that task. So Baby Boomers stop planning for future retirement and Live Today In Style.

Footnotes Canada.com News 2/21/05 Article Investment Attitudes vary by Generation Cleveland Plain Dealer 10/31/04 Article First Generation Ira Mayer50+ Generationwww.epmcom.com Marketing to Women Encyclopedia Britannica Great Depression History