Hold onto what you've got

Written by Alan Fairweather


Continued from page 1
information and occasionally 'phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we're fun to do business with. It's not a lot different from our personal relationships. If we don't keep tellingrepparttar people close to us how much we care and keep writing and 'phoning, then we shouldn't be too surprised if they leave us one day. Use logic and emotion to keep your customers. Give themrepparttar 127092 best products and service and give great value for money. However, always remember, your competitors will be doing muchrepparttar 127093 same thing. The difference will be determined by how you communicate with your customers on an emotional level, either face to face, onrepparttar 127094 'phone, by letter or email. I bought a new car from a local dealer a few years ago. I've never heard from them since. A dealer forrepparttar 127095 same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter andrepparttar 127096 occasional very courteous 'phone call. I'm going to change my car soon, guess who'll be gettingrepparttar 127097 sale?

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Closing: An Essential part of the closing process

Written by Jelani Khalfani


Continued from page 1

Closing a sale is an integral part of an orchestrated selling process. By first building rapport with our prospect, you createrepparttar trust that is vital to closing a sale. No matter how wonderful your product or service is , people will not buy from you unless they trust you. By learning to ask closed-ended, attention-getting questions, you can open your prospect’s mind to ultimately accepting your presentation. Open-ended, probing questions can then be asked to learn about needs, hidden feelings, and problems tha can be solved byrepparttar 127091 specific products or services that you represent. By tailoring your demonstration to only those products or services that meetrepparttar 127092 needs or problems you uncover in your questioning, and by asking trial closing questions, you can determine how your prospect feels about your presentation andrepparttar 127093 suggested solution to your prospect’s problems. Then, by answering any questions or objections your prospect might have, you can setrepparttar 127094 stage for tying offrepparttar 127095 transaction. All that is left inrepparttar 127096 closing process is to simply ask forrepparttar 127097 business.

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