Pay Per Clicks. These are places you pay to have your ad placed in a rank by how much money you bid for that keyword or phrase. Overture.com is biggest but they recently raised their rates from a minimum bid of .05 to .10 putting many (like me) out of running for more popular or searched for keywords. However, you can still place keyword ads starting at .01 at many of 160+ pay per click search engines. Which ones are worth your time and money? I have a series of articles on PPC's that you can get instantly and for free by sending a blank email to ppcsecrets@makenetmoney.com

Viral marketing is a hot topic and worthy of discussion. Basically, it is developing your own ebook, article or report. If you aren't a great writer, use someone else's with reprint rights or even better master rights. By placing this ebook or report in many different hands you are creating a viral network. If written well with quality content, they will pass it on as a free bonus to buy a product, or enticement to subscribe to their ezine or affiliate program, creating a steady and increasing amount of targeted traffic for links you have in publication. This takes time, thought and effort but this is what some of top marketers do to get consistent traffic and sales.

The other method 'guru's use to generate a steady flow of targeted traffic is affiliate programs. You can get 1,000's selling your products for little to no expense. After all, you can only place so many ezine ads, classified ads or keyword ads with pay per click's. Once you have your own product or buy Master's rights to someone else's, Clickbank has a no cost, easy to set up affiliate program. For more info, visit here. http//www.clickbank.com/build.html

Jimmy D. Brown says, "I went from 50 hits per month to over 250,000 hits per month in only 4 months, from barely covering hosting fees of my website to a six-figure income. And, it is 100% because of information that I am revealing in Free Advertising System.This course alone is what brought me success online."

For a free copy of "How to Earn a Full-Time Living Online In 2 Easy Steps", download here. http//www.mhg-consulting.com/cbooks/2ezsteps.exe

PS You can brand it with your affiliate links and give it away creating a viral network!

Dan Farrell publishes "Build An eBusiness On A Shoestring" a unique newsletter with fresh, hard-hitting information ...guaranteed to put money in your pocket. And as a bonus get 3 fabulous ebooks. http//build-an-ebusiness-on-a-shoestring.com or mailto:ezine@mhg-consulting.com?subject=as

By analyzing information taken from traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.

The goals for your particular site will depend upon nature of your online business or endeavor, A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of different elements of your site such as sales letter copy, price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your traffic to obtain a measure of impact (good, bad, or none) that your tweaking has produced. And then start process all over again, retaining changes that yielded a positive result and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with fact that there is one certainty about future of online marketing, and that is that it will continue to change.