Hits, Unique Visitors and Page Views - Studying Web Traffic.

Written by Michael Bloch

Continued from page 1

When you dividerepparttar number of visitors byrepparttar 133616 number of page views, this can give an excellent indication of whether traffic is transient or is staying on your site. Ifrepparttar 133617 average is one page or under, you can be pretty sure that there is something on your pages that is scaring people off. Perhapsrepparttar 133618 load time is too slow or your opening statement is inappropriate. Remember that due to bandwidth considerations, those first few elements that display as your page is loading may berepparttar 133619 deciding factor as to whether a visitor waits around forrepparttar 133620 entire page to load.

Studying your web site traffic can take up a fair amount of time, but it is definitely worth it. Of course in amongst all this you need to be able to makerepparttar 133621 time to carry out promotion, maintain linkages, develop new content etc etc etc. Running a large, content rich site is definitely not a part-time job!

Michael Bloch  michael@tamingthebeast.net  http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________ 

Copyright information....If you wish to reproduce this article, please acknowledge "Tamingrepparttar 133622 Beast" by including a hyperlink or reference torepparttar 133623 website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction!

Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)

Testing and Tracking Your Marketing Strategies

Written by Shelley Lowery

Continued from page 1

Adminder http://www.adminder.com

An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculatesrepparttar cost-per-click, cost-per-sale, and click-to-sale ratios for each ad. Cost - $19.95 mo. (for a limited time)

ROIbot http://www.roibot.com

ROIbot is a complete collection of tools for increasing your "Return on Investment." One of their many tools isrepparttar 133615 ROIbot Ad Tracker. This powerful system will enable you to track your clickthroughs, where they come from, what browser your visitors are using, what operating system, and more. Cost - $17.00 mo.

Statcruncher http://www.Statcruncher.com

Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time. Cost - $49.00 yr.

If you'd rather not use any ofrepparttar 133616 products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:


You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code torepparttar 133617 end of your web address. Your coded link will still open your web page. Your code should look something like this:


The text afterrepparttar 133618 question mark should identify a specific ad. You can code it however you'd like.

To view your results, you'll need to look at your log files. Your code will be displayed within your log files beside your URL.


You can track your email responses to specific ads by using repparttar 133619 email subject. Select a specific word to be placed within repparttar 133620 email subject for each ad. Although you can request that a certain word be placed withinrepparttar 133621 email subject, many times it won't be supplied. To avoid this problem, you can create a special email link that will automatically fill in repparttar 133622 subject when clicked on. Your link should look something like this:


Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you'll also save yourself a great deal of time and money.

Shelley Lowery is the author of Ebook Starter - A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net/cgi-bin/t.cgi?l=bl1

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use