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An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates cost-per-click, cost-per-sale, and click-to-sale ratios for each ad. Cost - $19.95 mo. (for a limited time)
ROIbot is a complete collection of tools for increasing your "Return on Investment." One of their many tools is ROIbot Ad Tracker. This powerful system will enable you to track your clickthroughs, where they come from, what browser your visitors are using, what operating system, and more. Cost - $17.00 mo.
Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time. Cost - $49.00 yr.
If you'd rather not use any of products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:
You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to end of your web address. Your coded link will still open your web page. Your code should look something like this:
The text after question mark should identify a specific ad. You can code it however you'd like.
To view your results, you'll need to look at your log files. Your code will be displayed within your log files beside your URL.
You can track your email responses to specific ads by using email subject. Select a specific word to be placed within email subject for each ad. Although you can request that a certain word be placed within email subject, many times it won't be supplied. To avoid this problem, you can create a special email link that will automatically fill in subject when clicked on. Your link should look something like this:
Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you'll also save yourself a great deal of time and money.
Shelley Lowery is the author of Ebook Starter - A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net/cgi-bin/t.cgi?l=bl1