Continued from page 1
If you are a restaurant who depends on tourist trade, you might want to consider just what other things your potential diner might be in your town for. Consider attractions in your area. Museums, theme parks, entertainment centers, camping, are all destinations your potential customer might be looking for as well as a place to dine. Include those attractions and local products in your keyword list and expand your visibility exponentially.
Remember, most travelers won’t be looking for your particular business name unless they are already familiar with you. But your business name will pop up again and again whenever they search for those popular attractions near you.
You don’t need to pay big bucks for your search engine results, just brainstorm a little bit and consider all those ‘relatives’ in your area. You may also find that some keywords are really expensive, but for most part you won’t need them. There are plenty of inexpensive and related keywords that will bring you exactly same results if you use them creatively.
To find more information on how people are using keywords try www. suggestiontool.com, www.wordtracker.com and Google adwords.
And be nice to your relatives.
By Kathleen Jerauld-Brack
This article has been written solely by author and is copyrighted. 4/2005.
Kathleen Jerauld-Brack. BFA Graphic Design and Fine Art. Her illustrations and stories have been published in major magazines, and she is recipient of many Art and Literature Awards. She is Webmaster of: http://www.BestPlacetoEat.com | http://www.BestRestaurants.us.