Hiring a GREAT Copywriter

Written by Jon Wuebben

Continued from page 1

The first thing to keep in mind is that a great copywriter is easy to work with. They are experienced in dealing with professionals. It helps to know what can makerepparttar difference in working with a great copywriter.

First, get your agreement in writing. A written contract is always a good idea, and can prevent difficult situations or misunderstandings from happening inrepparttar 139401 first place. A solid contract outlinesrepparttar 139402 work to be performed, fees, due dates, terms and conditions.

Next, always know how much itís going to cost. Try to get your copywriter to commit to a flat fee beforerepparttar 139403 project begins. This way, both parties are protected. Hourly writers should be avoided. Thereís no incentive for them to getrepparttar 139404 job done in a timely manner.

Quality copy isnít cheap. Be prepared to pay for that quality. Great copy is worth its weight in gold, because it can makerepparttar 139405 difference between a product that sells five units, and that same product selling five thousand units. Great copywriters are worth every dollar they make.

Itís also a good idea to have one person- and one person only, appointed to deal with your copywriter. It can be very confusing to have a whole team of people interacting with a copywriter. Conflicting ideas can arise and confusion is usuallyrepparttar 139406 only outcome. Designate one person to handle all communications.

Great copywriters like to know exactly what they will be writing. Many times, assignments are vague. Itís important to spell out in clear, simple terms, whatrepparttar 139407 writer needs to know to do his best work. Sometimesrepparttar 139408 target audience is vague. Other timesrepparttar 139409 features and benefits ofrepparttar 139410 product are unclear. In addition, a great copywriter needs to knowrepparttar 139411 reason forrepparttar 139412 assignment. Isrepparttar 139413 client introducing a new product or service? Are they trying to qualify prospects? This is a critically significant piece ofrepparttar 139414 project.

Make sure you giverepparttar 139415 copywriter allrepparttar 139416 background material they need to writerepparttar 139417 copy. Types of things they need are previous ads, testimonials, product brochures, market research, and information onrepparttar 139418 competitors. Having these materials makesrepparttar 139419 project so much easier.

One issue that almost goes without saying, but is also sometimes overlooked is payment. If youíre a professional, one ofrepparttar 139420 most frustrating elements of business can be issues around payment, and late payment. If you want to work with a great copywriter, itís important to make this a non-issue.

Finally, give feedback. Copywriters know all about constructive criticism. Itís a big part of makingrepparttar 139421 marketing piecerepparttar 139422 best possible. A great copywriter will always be receptive to it. But more than that, a great copywriter wants to know your feedback. Good or bad. Itísrepparttar 139423 only way to make it better.

Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at http://www.CustomCopywriting.com for any copywriting project you may have or if you would like more articles or a Complimentary Website Copy analysis.

Fixing Bad Web Site Copy

Written by Jon Wuebben

Continued from page 1

Arerepparttar areas that you want your customerís attention drawn to clearly visible? If youíre using a ďLearn MoreĒ, ďBuy NowĒ or other clickable button, is it obvious? Make sure it stands out onrepparttar 139400 page and canít be mistaken for something else.

Isrepparttar 139401 design simple and easy to navigate or is it cluttered? Some ofrepparttar 139402 very best web sites are really very simple in appearance, even if they do have lots of content. Donít ďdrownĒ your copy in a complex design structure or have a million different web pages on your menu. White space is important. Letrepparttar 139403 copy breathe!

Search Engine Friendly Ė Isrepparttar 139404 Copy Optimized?

Of course,repparttar 139405 grand puba of them all Ė Isrepparttar 139406 copy optimized? Notrepparttar 139407 site itself (Although that is critically important), butrepparttar 139408 copy. And is it optimizedrepparttar 139409 right way? Weíve all seen those web sites that use a keyword phrase 59 times on one page. Who exactly do they think is going to read that garbage? Exactly. No one.

And Search Engine Optimization is always a moving target. Itís a complex process that must be constantly fine tuned and tweaked to keep up withrepparttar 139410 Search Engineís changes and your competitorís moves. Because you can bet that you have a few who are jockeying for that first page placement forrepparttar 139411 perfect keyword phrase. When it comes to optimizing your web site copy, here is what you need to look for:

Above all else, keep this in mind: Copywriting forrepparttar 139412 web is a balancing act. You want to ensure you have used your keyword phrases enough times without compromisingrepparttar 139413 readability ofrepparttar 139414 page. If youíre looking for a quick rule regarding keyword density, think 5%. More often than not, staying close to this number will get you where you need to be.

Do your Keyword Research! Whether you use Overture (now Yahoo) or Word Tracker, be sure you take a look atrepparttar 139415 keywords people are using orrepparttar 139416 keywords you think they should be using to find you. Then jump over torepparttar 139417 competitors web sites and view their ďSource CodeĒ. (Go to their home page, right click, and select View Source) When you do this, youíll see their Meta Tags withrepparttar 139418 keywords they are using. These may or may not berepparttar 139419 right ones to use. But, you should definitely take a look to see what they are using. The next step is to see where they are ranking for those keywords. Try to find them on Google or Yahoo. That will give you a good benchmark.

Focus your Keyword Phrases. Donít use more than three keyword phrases per page. Actually, it would be better if you used one or two. And donít include every keyword phrase on every page. Break it up, and use your Services page to get specific.

Do your Linking Research! The next step is to compare your links with what your competitors have. Hereís a site to bookmark immediately: http://www.linkpopularity.com. Along with Word Tracker or Overture, it will become your new best friend. Remember, that inbound links are a very important component ofrepparttar 139420 overall SEO effort. With Google, itís extremely important. One thing to know is that optimizingrepparttar 139421 copy alone wonít get yourepparttar 139422 rankings you want. You have to approachrepparttar 139423 SEO copy effort holistically. And if a copywriter says they can get you higher rankings by just working onrepparttar 139424 copy alone, you may want to take your business elsewhere. Itís rarely that easy. With linkpopularity.com, you simply type in your url intorepparttar 139425 link analyzer, and take a look atrepparttar 139426 results. Then do it for your competitors. Presto! You have just unlocked a great resource.

Use Keyword Phrases in Links, Headings, and Sub headings. These are all places that you must use keyword phrases in to get higher rankings. Whatís that you say? No Headings and Subheadings on your web page? Thatís a good place to start if youíre doing a copy re-write (or even starting from scratch) Also, be sure you definitely link your pages together with text links. This helpsrepparttar 139427 search engines know your pages are related.

Use Go Rankís Keyword Density Analyzer. Jump on to http://www.gorank.com/ as soon as you getrepparttar 139428 chance. They have a number of different SEO tools you can utilize for your SEO copy project. Along with Overture and Link Popularity, I use it on every client I work with. The best tool isrepparttar 139429 Keyword Density Analyzer. Use it and be amazed at what it tells you.

So there you have it! Your Website Copy makeover lesson is concluded. Hopefully, there were a few tricks or tips that you may not have known about. Youíll find that if you followrepparttar 139430 advice in this article, you will have a better looking, and an easier read site. And eventually, youíll get higher rankings for your selected keyword phrases.

Good Luck!

Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at http://www.CustomCopywriting.com for any copywriting project you may have or if you would like more articles or a complimentary Website Copy analysis.

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