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That’s a lot to ask of one person. A sales manager must be analytical but creative… quality conscious but people-oriented. A bundle of contradictions!
The DISC Behavioral Model can offer exceptional insights into
behavioral styles that would help a person to accomplish all
requirements of this position. According to
DISC, a combination of Influence and Dominance behavioral traits would work best. Therefore your applicant must be:
·socially and verbally aggressive ·optimistic ·good persuaders ·visionaries of
big picture ·people-oriented ·team-oriented
And:
·problem solvers ·results-driven ·positive ·powerful and authoritative ·lovers of a challenge
When you combine
two core styles of Influence and Dominance you come up with a person who can sell, support others as they sell, define solutions for selling, motivate and push salespeople, work with individuals or teams, seek out new opportunities, set and accomplish goals, and portray
power and authority to handle managerial tasks as needed.
Be careful! While a person with a singular, strong core style in Dominance might be considered for a sales manager’s position; it is important to note that, without
addition of high Influence, they might appear overbearing, controlling and domineering. These attributes would certainly have an opposite effect and diminish
sales team rather than enhance it.
Using
DISC Model, you can find a person with
proper balance of Influence and Dominance. Something that is extremely important for
success of
sales department and your business as a whole.

Kathi Graham-Leviss is Certified Coach and Behavioral Analyst who assists companies with defining and developing their Human Resource practices. Visit her Web site today for additional information on the 4-Step Hiring Process and DISC Behavioral Assessments. http://www.xbcoaching.com