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Adsense does not rotate their advertisements, so eventually your click through ratio will decrease, as repeat visitors are less likely to click through them. Eventually, I'm sure Google will improve way it does it's content targeting and start rotating their advertisements. By promoting an Associate Program you can simply change wording of advertisement, but with Adsense you can't do that, you have your hands tied behind your back.
Adsense's stats are terrible, they don't tell you which advertisements your visitors are clicking through or which keywords are involved. Google supplies Adwords users with adequate stats, you would think that they would do same for their Adsense partners.
You should keep in mind that any advertisement that is on your web site, is portrayed to be your recommendation. If you are advertising a poor product or service on your web site, it will reflect on your credibility. Any product or service that you promote, should be a reliable one. Otherwise people will assume that you have poor judgement and it will hurt your credibility. By promoting Associate Programs, you can pick and choose quality products or services to promote, giving you full control, without damaging your credibility.
Which Associate Programs Will Prevail
Even though Adsense has a substantial amount of disadvantages, it will still have a major affect on a lot of Associate Programs that are currently operating today. In fact, you could say it's a wake up call for many merchants, especially for ones who operate a poor Associate Program. So if you operate your own Associate Program, that has a low commission percentage and/or has a poor conservation rate, now might be a good time to start thinking seriously about improving your Associate Program.
As to which Associate Programs will survive and prevail over Google's Adsense, it will be determined by a number of things. In order for Associate Programs to prevail, they will need to offer a high commission percentage of 40% or higher, have a high conservation rate of 1% or higher, and be a breeze to promote.
In end, Google's Adsense is merely just another avenue of generating profits on your web site. Associate Programs will not become obsolete. Moreover, they will filter out good Associate Programs from those that are bad, and only quality ones will prevail.
Moreover, you can expect that Google will improve their Adsense campaign overtime, proving that they are a worthy adversary to Associate Program industry. You must be able to adapt and improve as changes occur.
Rich Hamilton, Jr is CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.